“…The authors propose that the intersection between behavior analysis and gamification can be mutually beneficial, expanding the toolkit available to behavior analysts for behavior interventions and fostering collaboration in explaining and exploring behavior analysis concepts for gamification researchers. This intersection has already begun in various research subjects, including: delay discounting (Young & McCoy, 2015), the use of common resources (Camargo & Haydu, 2016;de Oliveira et al, 2023), healthcare interventions (Vaidya & Armshaw, 2021), increasing accuracy of data entry (Parry-Cruwys & MacDonald, 2021), reading and writing instruction (de Souza et al, 2017;Nascimento et al, 2012;Tripiana-Barbosa & de Souza, 2015), and mathematics instruction (de Souza et al, 2023). However, there is scope for further development, considering the advancements made by both games/gamification and behavior analysis over the past decade.…”