Using Neural Networks to Understand Service Risk in the Holiday Product

Mitchell, Vincent‐Wayne; Davies, Fiona Margaret; Moutinho, Luiz; Vassos, Vassiliades

doi:10.1016/s0148-2963(98)00020-4

Cited by 123 publications

(101 citation statements)

References 39 publications

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“…More specifically, Dowling and Staelin (1994) and Mitchell et al, (1999) defined risk in terms of consumers' perceptions of both uncertainty and magnitude of the possible adverse consequences. Given this broad and specific definition of risk means it is a multidimensional construct (Tsaur, Tzeng and Wang, 1997) which is difficult to measure objectively.…”

Section: Rowe (1977) Defined It As a 'Potential For The Realization Omentioning

confidence: 99%

COBRA framework to evaluate e-government services: A citizen-centric perspective

Osman

Anouze

Irani

et al. 2014

Government Information Quarterly

138

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E-government services involve many stakeholders who have different objectives that can have an impact on success. Among these stakeholders, citizens are the primary stakeholders of government activities. Accordingly, their satisfaction plays an important role in e-government success. Although several models have been proposed to assess the success of e-government services through measuring users' satisfaction levels, they fail to provide a comprehensive evaluation model. This study provides an insight and critical analysis of the extant literature to identify the most critical factors and their manifested variables for user satisfaction in the provision of e-government services. The various manifested variables are then grouped into a model consisting of four main constructs: cost; benefit; risk and opportunity (COBRA) and a measurement scale is developed, tested, refined and validated on a sample group of e-government service users in Turkey. A structured equation model is used to establish relationships among the identified constructs, associated variables and users' satisfaction. The results confirm the COBRA model as a useful tool for evaluating the success of e-government services from citizens' perspective. Keywords: E-government service assessment; Citizen Satisfaction; Structured equation modeling; Scale development Final version is published in Government Information INTRODUCTIONE-government services influence many stakeholders including citizens, government employees, information technology developers, and policy makers. Each stakeholder has different interests and objectives that may have an impact on the success and take-up of egovernment services . In the literature, there have been a large number of models and frameworks to evaluate e-government service success for different purposes or from different perspectives (Jaeger and Bertot, 2010). Although, these models aim to help policy makers and practitioners to evaluate and improve the provision of e-services, little effort has been made to develop a holistic model to evaluate e-government services and their interactions with users (Wang, Bretschneider and Gant, 2005). However, the success of egovernment services is a complex concept, and its measurement should consider multidimensional factors (Wang and Liao, 2008;Irani, Elliman and Jackson, 2007; Irani, Love 3 and Jones, 2008;Weerakkody and Dhillon, 2008). Therefore, in this study, a new conceptual model to measure e-service success from diverse stakeholders' perspectives is proposed.The model development methodology follows a grounded theory approach in which an extensive literature review on existing e-service assessment models is conducted to identify the various fragmented success factors (or key performance indicators, KPIs). The identified KPIs are then classified into four main groups: cost; benefit; risk; and opportunity.Accordingly, users' satisfaction is measured in terms of the cost-benefit and risk-opportunity analysis for engaging with an e-service. This analysis has its ...

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Section: Rowe (1977) Defined It As a 'Potential For The Realization Omentioning

confidence: 99%

COBRA framework to evaluate e-government services: A citizen-centric perspective

Osman

Anouze

Irani

et al. 2014

Government Information Quarterly

138

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“…Bu sonuç literatürdeki pek çok çalışma ile örtüşmektedir (Almousa, 2014;Masoud, 2013;Claudia, 2012;Zhang vd., 2012;Erel, 2008;Forsythe vd.,2006;Kuhlmeier ve Knight, 2005;Choi ve Geistfeld, 2004;Pavlou, 2003). Literatürde, tüketicilerin alışverişlerinden elde edecekleri faydayı maksimize etmekten daha çok, hata yapmaktan kaçınmaya motive oldukları ileri sürülmektedir (Lim, 2003;Mitchell, 1999). Bu bağlamda, tüketiciler, alışverişlerinden bir kayıp değil bir kazanç elde etmeyi ummaktadır.…”

Section: Sonuç Ve öNerilerunclassified

İnternetten Alişveri̇şte Tüketi̇ci̇ler Tarafindan Algilanan Ri̇ski̇n Etki̇leri̇ Ve Ci̇nsi̇yet Farkliliklari Açisindan İncelenmesi̇

Cöddü¹

2017

jisr

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ÖzBu araştırmada iki ana amaç benimsenmiştir. Birincisi, internetten alışverişe yönelik; algılanan risk ve türlerinin internetten alışveriş yapma eğilimi üzerinde etkisinin olup olmadığının belirlenmesidir. İkincisi, biyolojik cinsiyet grupları arasında, satın alma eğilimi ve internetten alışverişe yönelik algılanan risk ve türleri açısından farklılık olup olmadığının tespit edilmesidir. Bu kapsamda, farklılıkların olduğu durumda, hangi cinsiyet grubunun daha yüksek düzeyde risk algıladığı ve satın alma eğilimi gösterdiği de ortaya konmuştur. Araştırmada, veriler, üniversite öğrencilerinden, kolayda örnekleme yöntemi kullanılarak kendi başlarına doldurdukları anket formu vasıtası ile edinilmiştir. Verilerin analizinde; basit doğrusal regresyon analizi, çoklu doğrusal regresyon analizi ve bağımsız gruplar t-testinden yararlanılmıştır. Araştırmanın temel bulguları; internetten alışverişe yönelik algılanan risk (genel olarak) arttıkça, internetten alışveriş yapma eğiliminin azaldığını ve cinsiyet grupları arasında, internetten alışverişe yönelik algılanan risk (genel olarak) açısından fark olmadığını göstermiştir. Ayrıca, cinsiyet grupları arasında internetten alışverişe yönelik algılanan risk türlerinin bazılarında görülmüş bazıların da ise görülmemiştir. Bu araştırmanın, özellikle, cinsiyet grupları arasında internetten alışverişe yönelik algılanan risk ve türleri hakkındaki kısıtlı bilginin genişletilmesine katkısının olabileceği düşünülmektedir. Bu kapsamda, araştırmanın bulguları hem literatür hem de uygulama açısından tartışılmış ve öneriler geliştirilmiştir.Anahtar Kelimeler: İnternetten Alışveriş, Algılanan Risk, Algılanan Risk Türleri, Cinsiyet. AbstractIn this research two basic aims are adapted. The first one is releated to online shopping; perceived risk and its types have an effect on doing online shopping or not. The second one is amoung the biological gender groups; purchasing tendency and perceived risk about online shopping and its kinds to decide whether they have differences or not . In case, there are differences, it is presented that which gender group has more perceived risk and more purchasing tendency. The data were obtained by the questionnaire that students filled themselves by means of convenience sample method. It was benefit from the simple linear regression analysis, multiple regression analysis and independent groups t-test to analyze the data. The basic findings of the research indicated that the more the perceived risk increase for online shopping. Furthermore, it was seen among some kinds of perceived risk and it wasn't seen among some. It is assured that this research will attribute to extend the information about perceived risk and its kinds for online shopping between gender group: In this context, the finding of the research were argued for both literature and application and offers were developed .

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“…One of the inhibiting factors is the risk of using the product, this risk can be price (because the price of the product is high), the risk of novelty of the product, technical risk and the risk of product support (Mitchell, Davies, Moutinho, & Vassos, 1999). With regards to the effect of these factors on the consumer innovativeness hierarchy model, it is proposed that this topic will be studied and investigated in future researches.…”

Section: Suggestions For Future Researchesmentioning

confidence: 99%

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

Zarandi

Lotfizadeh²

2016

IJMS

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Cognitive Innovative consumers are an important market segment for marketers. Revenue from new products adopted by innovative consumers plays a pivotal role for many firms. Hence having a correct understanding from the behavior and style of their purchase helps the firms to create and implement effective marketing plans for the new products. The current study investigates the behavior and shopping style of cognitive innovative consumers in electronic banking services through a hierarchical perspective. This research is quantitative and is practical in terms of the purpose. Yet it is a field study in terms of data gathering. The statistical population of this research includes the students of Azad University of Qazvin in Iran and the sample size is 384 persons. The resulted findings from this research, verify the hierarchy perspective of consumer innovativeness, specially the fact that cognitive innovativeness and domain-specific innovativeness are the best combination of predicting the adoption of new product behavior. Moreover the adoption behavior of these consumers follows the quality consciousness style. Results show that banks should target the cognitive innovative customers in order to have a successful marketing in regards with attracting customers and increasing the revenues from selling the electronic banking services.

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Using Neural Networks to Understand Service Risk in the Holiday Product

Cited by 123 publications

References 39 publications

COBRA framework to evaluate e-government services: A citizen-centric perspective

COBRA framework to evaluate e-government services: A citizen-centric perspective

İnternetten Alişveri̇şte Tüketi̇ci̇ler Tarafindan Algilanan Ri̇ski̇n Etki̇leri̇ Ve Ci̇nsi̇yet Farkliliklari Açisindan İncelenmesi̇

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

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