2016
DOI: 10.1016/j.procs.2016.09.461
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Using Statistical Reasoning Techniques for Measuring Users’ Emotional Connectedness to Facebook and their Attitudes Towards Facebook Advertising

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Cited by 7 publications
(5 citation statements)
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“…However, peer recommendation has a more substantial impact on women's attitudes compared to men in online medium or on social media {Formatting Citation}. Also, females have more vital emotional connectedness than males in social media (Ertugan, 2016). According to this situation, the findings are consistent with the literature.…”
Section: Discussionsupporting
confidence: 85%
“…However, peer recommendation has a more substantial impact on women's attitudes compared to men in online medium or on social media {Formatting Citation}. Also, females have more vital emotional connectedness than males in social media (Ertugan, 2016). According to this situation, the findings are consistent with the literature.…”
Section: Discussionsupporting
confidence: 85%
“…The study suggests that emotional connectedness to Facebook is associated with the users’ attitude towards Facebook advertising. Erugan (2016) found that emotional connectedness was more influential in females than male undergraduate students. Females were also more attracted to ads on Facebook and were more willing to share the ads with their peers.…”
Section: Review Of Related Literaturementioning
confidence: 97%
“…Emotional factors (i.e., feelings), habits (i.e., previous occurrences of the same behavior) and social influence; as well as job attitudes and organizational environment, personality traits, job burnout, self-control and organizational justice are some of these variables. Another study by Erugan (2016) showed that gender differences were used to moderate the emotional connectedness of the users to Facebook as males and females. The study suggests that emotional connectedness to Facebook is associated with the users’ attitude towards Facebook advertising.…”
Section: Review Of Related Literaturementioning
confidence: 99%
“…There is a need to understand the relationship between Facebook advertising and the benefits of this advertising. For a comprehensive study about the link between the benefits and advertising of Facebook, see [ 30 ].…”
Section: Advertising Mediumsmentioning
confidence: 99%