Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game

Crotty, Yvonne; Kinney, Tom; Farren, Margaret

doi:10.1515/ijtr-2017-0005

Cited by 10 publications

(8 citation statements)

References 7 publications

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“…However, the use of BMCs in the field of financial management allows companies to identify customer needs, estimate the potential benefits and costs required (Dudin, Kutsuri, Jur, & Sozrykoevna, 2015). Furthermore, Crotty, Kinney, & Farren (2017) state that BMC learning is simple, clear, and how business strategy is centered on nine main business area blocks, and more importantly, encourages students or business people to think about how interactions and consequences occur.…”

Section: Revenue Streamsmentioning

confidence: 99%

Impact of Business Models Canvas Learning on Improving Learning Achievement and Entrepreneurial Intention

Hutasuhut

Irwansyah

Rahmadsyah

et al. 2020

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Indonesian university graduates skills in creating job opportunities or entering the workforce are still low. It can be seen from the facts that the undergraduate unemployment rate is still higher than the national unemployment rate. Although entrepreneurship education has been considered as one solution to this problem, the best entrepreneurship education model has not been agreed among researchers. This study examines the application of Business Model Canvas (BMC) on enhancing student achievement and student entrepreneurial intentions and the interaction of entrepreneurial learning achievement levels and the application of BMC on entrepreneurial intentions. The method used in this research is quasi-experiment by assigning two classes of entrepreneurship courses at the Faculty of Economics, Medan State University, one class as an experimental class (BMC) and the other class as the control class. Hypothesis testing was conducted with t-test and ANOVA. The findings showed that the average entrepreneurial learning achievement of the BMC class was 12.52% higher than that of the control class. Entrepreneurial intentions of the BMC class was only 6.15% higher than that of the control class. BMC is proven to be positive and significantly improves learning achievement. The level of learning achievement is proven to be positive and it significantly increases entrepreneurial intentions. However, BMC learning has not been proven to increase entrepreneurial intentions. The results of this study are useful for entrepreneurial instructors to design learning that can increase entrepreneurial intentions.

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Section: Revenue Streamsmentioning

confidence: 99%

Impact of Business Models Canvas Learning on Improving Learning Achievement and Entrepreneurial Intention

Hutasuhut

Irwansyah

Rahmadsyah

et al. 2020

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show abstract

“…Es aplicado como una herramienta para diseñar propuestas de negocio que describen en un entorno lógico la propuesta de valor (Gierej, 2017). Este modelo permite visualizar la estructura del negocio por medio de diagramas que relacionan los procesos productivos con las condiciones del mercado (Crotty et al, 2017) y que, además, definen la viabilidad existente para su implementación y desarrollo (Osterwalder & Pigneur, 2014). Estos aspectos favorecen el planteamiento de la misión, visión y objetivos corporativos.…”

Section: Marco Teóricounclassified

“…Estas organizaciones ofrecen a los emprendedores apoyo para la creación, diseño e implementación de sus proyectos empresariales en aspectos claves para su materialización (Crotty et al, 2017). Estos proyectos son muy importantes porque los emprendedores colombianos requieren de un mayor apoyo en las actividades relacionadas con el mercadeo, la administración, las financias, la administración de personal y las metodologías relacionadas para generar ideas de negocio (Bossma & Kelley, 2018).…”

Section: Introductionunclassified

Aspectos clave del plan de negocios para emprender en el contexto colombiano

Triana¹,

Hernández²,

Gómez³

et al. 2021

SUMNEG

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Entrepreneurs require business plan models academically validate that allow the correct structuring of business ideas, therefore the aim of this paper is to determine the most relevant components should have to include in a business plan from the expertise and perception both academics and graduated community, that favor the establishment of nascent ventures. It was developed descriptive and correlational research, non-experimental, transversal with a quantitative approach, 440 surveys were answered by academics, university students, and professional graduated. The results indicate that the legal component is the most relevant because to the legal context concerning the creation of a company, followed by the financial module due to the implications in the protection of shareholders and the possible risks and obligations; It should be noted that for academics, the logistics component is more relevant, In contrast, graduate professionals consider the strategic, the sales and marketing components be more significant.

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“…BMC itu sendiri berupa pemetaan 9 bagian utama yaitu Customer Segmen, Value propositions, Channel, Customer relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure (Crotty et al, 2018). Pemetaan ini dimaksudkan untuk mengelompokkan hal-hal yang penting sehingga ketika akan menentukan strategi bisnis yang tepat, para pelaku usaha akan focus pada poin-poin tersebut (Global Leadership Center, 2020) Customer segmen membahas mengenai pihak yang menggunakan jasa/produk yang ditawarkan.…”

Section: Kajian Teori Business Model Canvas (Bmc)unclassified

Business Model Canvas Sebagai Alat Bantu Dalam Menentukan Strategi Bisnis Jasa Penyewaan Mainan

Widiyanti

2021

JMIEB

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Javasbabyboo merupakan salah satu usaha jasa penyewaan mainan yang terletak di Kebumen Jawa Tengah. Sasaran pelanggan dari Javasbabyboo saat ini adalah ibu yang mempunyai anak di bawah 5 tahun anak balita, yang mau berhemat, tidak sempat meluangkan waktu untuk memperhatikan perawatan mainan dalam jangka panjang, tidak mempunyai tempat penyimpanan khusus mainan, dan ingin memberikan variasi permainan kepada anak. Selama pandemi ini omset Javasbabyboo cenderung menurun, hal inilah yang menjadi alasan pada penelitian ini sehingga diharapkan akan mendapatkan strategi bisnis yang baru dengan menggunakan Business Model Canvas (BMC) sebagai alat bantunya. Penelitian ini termasuk dalam penelitian kualitatif, dengan menggunakan data primer pada 34 responden dari pelanggan Javasbabybo yang dipilih secara purposive serta data sekunder berupa laporan operasional tahun 2018 – 2020. Penelitian ini diawali dengan mengidentifikasi Business Model Canvas (BMC) yang sedang berjalan, kemudian menganalisa Strenght, Weakness, Opportunity, Threat (SWOT) dan yang terakhir menentukan BMC perbaikan berdasarkan analisa dari BMC yang sedang berjalan dan analisis SWOT. Diperoleh hasil penelitian bahwa BMC yang sedang berjalan sudah cukup baik, tetapi perlu adanya penambahan item pada BMC perbaikan. Penambahan item tersebut terletak pada produk baru yang disewakan dan diadakan yaitu perlengkapan ibu menyusui dan kreasi event kompetisi permainan untuk anak balita pada value proposition. Penambahan tersebut tentunya berpengaruh pada elemen-elemen yang lain sehingga pada akhirnya akan penambahan sumber penghasilan yaitu disamping dari penyewaan mainan juga dari penyewaan perlengkapan ibu menyusui dan pendaftaran event kompetisi permainan anak balita. Adapun implikasi dari penelitian ini adalah adanya BMC yang sedang berjalan disertai analisa SWOT yang tajam menghasilkan BMC perbaikan yang dapat digunakan oleh pemilik Javasbabyboo sebagai pedoman dalam menentukan kebijakan untuk meningkatkan pendapatan dari usaha ini. Javasbabyboo is a toy rental service business located in Kebumen, Central Java. The current target customers of Javasbabyboo are mothers who have children under 5 years old, who want to save money, don't have time to pay attention to toy care in the long term, don't have a special toy storage area, and want to provide a variety of games for children. During this pandemic, the turnover of Javasbabyboo tends to decrease, this is the reason for this research so that it is hoped that it will get a new business strategy using the Business Model Canvas (BMC) as a tool. This research is included in qualitative research, using primary data on 34 respondents from Javasbabybo customers who were selected purposively as well as secondary data in the form of operational reports for 2018 - 2020. This research begins by identifying the ongoing Business Model Canvas (BMC), then analyzing the Strengths. , Weakness, Opportunity, Threat (SWOT) and finally determine the BMC improvement based on the analysis of the ongoing BMC and SWOT analysis. The results of the research show that the current BMC is quite good, but it is necessary to add items to the improvement BMC. The addition of these items lies in the new products that are rented and held, namely nursing mother equipment and the creation of game competition events for toddlers in the value proposition. These additions certainly affect other elements so that in the end there will be additional sources of income, apart from toy rental, also from rental of equipment for breastfeeding mothers and registration of toddler game competition events. The implication of this research is that there is an ongoing BMC accompanied by a sharp SWOT analysis resulting in improved BMC that can be used by Javasbabyboo owners as a guide in determining policies to increase income from this business..

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Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game

Cited by 10 publications

References 7 publications

Impact of Business Models Canvas Learning on Improving Learning Achievement and Entrepreneurial Intention

Impact of Business Models Canvas Learning on Improving Learning Achievement and Entrepreneurial Intention

Aspectos clave del plan de negocios para emprender en el contexto colombiano

Business Model Canvas Sebagai Alat Bantu Dalam Menentukan Strategi Bisnis Jasa Penyewaan Mainan

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