“…Conformity to masculine norms theory has identified a subset of dominant norms of traditional masculinity that are prevalent in American society: (a) Winning; (b) Emotional Control; (c) Risk-Taking; (d) Violence; (e) Power Over Women; (f) Playboy; (g) Self-Reliance; (h) Primacy of Work; and (i) Heterosexual SelfPresentation. Research in the psychological study of men and masculinity has demonstrated that conforming to traditional masculine norms can exact a cost on men and on others in men's lives (e.g., Burn & Ward, 2005;Liu & Iwamoto, 2007;Mahalik, Levi-Minzi, & Walker, 2007;Mahalik, Talmadge, Locke, & Scott, 2005;Parent & Moradi, 2009). Even though sport is believed to serve as a primary influence on young men's construction of masculinity (Martin & Harris, 2006;Messner, 1992;Wellard, 2002;Whannel, 2007), there has been a dearth of research into how masculine norms operate in sport.…”