Using the Mass Media to Promote Health

Maryon‐Davis, Alan

doi:10.1093/innovait/ins191

Cited by 14 publications

(9 citation statements)

References 3 publications

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“…The three important issues in health communication are as follows: health behaviour, health policies and health programmes. Maryon-Davis [ 14 ] highlighted three areas that the media of communication can be useful for health promotion to include public information, social marketing and media advocacy. According to the researcher, through public information, the media educate the general public on health issues.…”

Section: Literature Reviewmentioning

confidence: 99%

The media and health education: Did Nigerian media provide sufficient warning messages on coronavirus disease?

Gever

Ezeah

2020

Health Education Research

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Previous studies on media coverage of health issues hardly recognize the role of time in moderating media contents. Instead, scholars most often examine how news media report health issues. In this study, we recognized the role of time by taking into account how media report differs based on when a global outbreak is confirmed in a country and when it is not. We focused on coronavirus disease 2019 (COVID-19) and examined six media—two TV stations, two newspapers and two radio stations. We content-analysed 537 stories and found that there were few stories about the virus before it was confirmed in Nigeria. But as soon as Nigeria recorded a confirmed case, the number of stories tripled. We also noticed that story format and recommendation on health behaviour were also closely linked to the COVID-19 status of Nigeria. However, we did not find an association between Nigeria’s COVID-19 status and policy recommendation among the media studied. Therefore, this study concludes that Nigerian media did not provide sufficient health warning messages on COVID-19 before its spread to the country.

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Section: Literature Reviewmentioning

confidence: 99%

The media and health education: Did Nigerian media provide sufficient warning messages on coronavirus disease?

Gever

Ezeah

2020

Health Education Research

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“…35 Finally, a supportive environment and opportunities must be in place for patients with diabetes to obtain appropriate medical consultation and guidance. 21 , 34 , 36 …”

Section: Discussionmentioning

confidence: 99%

Framing diabetes public health information during Ramadan – a newspaper content analysis

2017

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ObjectiveTo evaluate health-related messages in printed media pertaining to diabetes care in Qatar during Ramadan.MethodsQatar national newspapers (Arabic and/or English) published 6 weeks prior to and 4 weeks during Ramadan 2012 were reviewed. Health-related content was identified and characterized according to four different categories including presence of messages pertaining to both diabetes and Ramadan. Articles describing diabetes and Ramadan combined were further evaluated according to specific features of prominence (surrogates for perceived reader importance). Newspapers were grouped by language, and volume and content of coverage were compared between groups.ResultsA total of 1 467 newspaper issues published during the 2012 review period (781 in Arabic and 686 in English) were analysed. Health-related articles appeared consistently throughout the study period, but few were specifically diabetes-related (66/1095 [6%] Arabic articles versus 34/1250 [2.7%] English articles; P = 0.008). Only 34/1095 (3.1%) Arabic and 23/1 250 (1.8%) English (P = 0.05) articles pertaining specifically to diabetes management during Ramadan were published. Twenty/34 (59%, Arabic) and 6/23 (26%, English) were published in high prominence positions.ConclusionsOpportunity exists to augment the relatively low coverage of diabetes health-related messages in print media during Ramadan.

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“…Informasi yang disampaikan media massa dapat berpengaruh terhadap pengetahuan, persepsi, sikap dan kebiasaan masyarakat, bahkan dapat memengaruhi agenda kebijakan publik. 1 Dalam sistem kesehatan, media massa merupakan bagian dalam kelompok masyarakat yang berperan dalam advokasi, pengawasan sosial, dan penyelenggaraan berbagai upaya kesehatan sesuai dengan bidang keahlian dan kemampuannya. 2 Media massa dapat turut berperan untuk dilibatkan dalam setiap program kesehatan.…”

Section: Pendahuluanunclassified

Pemetaan Berita Online tentang Imunisasi Measles Rubella Tahun 2018 di Indonesia

Lestari

Rinawan

Afriandi

et al. 2020

mpk

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Abstract The mass media plays a significant role in delivering health-related information to the wider society, so that it can be involved in health programs, including the Measles Rubella (MR) Immunization Campaign. The purpose of this program is to reduce the incidence of measles and rubella which has increased in the last five years in Indonesia. MR immunization coverage target must reach at least 95% in order to form group immunity to break the chain of transmission. However, as of the end of September 2018, the coverage of granting MR immunization nationally only reach 52,71%. This was published by online media throughout different regions in Indonesia with negative, neutral, or positive tendencies. Problems occur when exposure to the media with a negative perspective on vaccine impacts immunization coverage. Based on this, the research aims to map the trend of reporting on MR Immunization based on regions in Indonesia. The method used is content analysis. The object of this study is 410 online news about MR Immunization that was published during the second phase of MR Immunization Campaign, from August 1st until September 30th 2018 in Indonesia. The results of this research show that news coverage is dominated by national news, which is more representative of positive messages. Meanwhile, a province with the most news sources is Nanggroe Aceh Darussalam (NAD), which negative tendencies. NAD has the majority of moslem communities who are very sensitive on the sharia law issue. Therefore, unclear certification of vaccine halal became a strong argument to refuse and postpone the MR immunization, and based on the research protocol, this categorized as negative news. Therefore, the health promoters can develop health communication strategies to work more effectively with the media, especially in the regions, in informing health policies and programs, so that news that is published does not upset the public. Abstrak Media massa berperan dalam menyampaikan informasi kesehatan kepada masyarakat luas sehingga dapat dilibatkan dalam program kesehatan, termasuk Kampanye Imunisasi Measles Rubella (MR). Tujuan program ini adalah untuk menurunkan kejadian penyakit campak dan rubela yang meningkat dalam lima tahun terakhir di Indonesia. Target cakupan Imunisasi MR harus mencapai minimal 95% agar terbentuk kekebalan kelompok untuk memutuskan mata rantai penularan. Namun, sampai dengan akhir September 2018, cakupan pemberian Imunisasi MR secara nasional baru mencapai 52,71%. Hal ini dipublikasikan oleh media online dengan kecenderungan negatif, netral, atau positif yang diberitakan dari berbagai wilayah di Indonesia. Permasalahan terjadi ketika paparan media dengan perspektif negatif pada vaksin berdampak pada cakupan imunisasi. Berdasarkan hal tersebut, penelitian ini bertujuan untuk memetakan kecenderungan pemberitaan tentang Imunisasi MR berdasarkan wilayah di Indonesia. Metode yang digunakan adalah analisis isi. Objek penelitian ini adalah 410 berita online tentang imunisasi MR yang dipublikasikan selama Kampanye Imunisasi MR fase II, 1 Agustus sampai dengan 30 September 2018 di Indonesia. Hasil penelitian menggambarkan bahwa pemberitaan lebih didominasi berita berskala nasional, yang lebih menggambarkan pesan yang bersifat positif. Sementara itu, wilayah provinsi yang menjadi sumber berita terbanyak adalah Nanggroe Aceh Darussalam (NAD) dengan pemberitaan berkecenderungan negatif. NAD memiliki mayoritas masyarakat muslim yang peka terhadap permasalahan syariah. Oleh karena itu, ketidakjelasan sertifikasi halal vaksin menjadi alasan untuk penolakan dan penundaan program Imunisasi MR, yang dalam protokol penelitian ini dikategorikan berita negatif. Dengan demikian, promotor kesehatan dapat menyusun strategi komunikasi kesehatan agar bekerja lebih efektif dengan media, terutama di daerah, dalam menginformasikan kebijakan dan program kesehatan sehingga berita yang dipublikasikan tidak membuat resah masyarakat.

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Using the Mass Media to Promote Health

Cited by 14 publications

References 3 publications

The media and health education: Did Nigerian media provide sufficient warning messages on coronavirus disease?

The media and health education: Did Nigerian media provide sufficient warning messages on coronavirus disease?

Framing diabetes public health information during Ramadan – a newspaper content analysis

Pemetaan Berita Online tentang Imunisasi Measles Rubella Tahun 2018 di Indonesia

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