“…For a number of years, the first author has been interested in the media and has explored ways to alter inappropriate advertising practices (Jason & Klich, 1982), to increase appropriate portrayals of behavioral research (Jason, Marinakis, & Martino, 1985), to decrease excessive television viewing practices (Jason, 1985a), and to promote the use of self-help groups (Jason, 1985b). It is beyond the scope of this paper to describe the above efforts, but suffice it to say these experiences acquainted the authors with the norms and practices within the print, radio, and television cultures.…”