Using UTAUT 2 model to predict mobile app based shopping: evidences from India

Abstract

Purpose The purpose of this paper is to understand antecedents of app-based shopping in an Indian context. The paper has used unified theory of acceptance and use of technology (UTAUT) 2 model for examining the impact of various constructs on behavioral intention and usage behavior of smart phone users toward the mobile shopping apps. Design/methodology/approach The constructs were tested and validated by means of a structured questionnaire which was administered on a sample of 350 mobile app shoppers in Delhi. AMOS 20 was used to analyze the collected data. Findings The study revealed that hedonic and habit are the strongest predictors of users’ behavioral intention to use mobile apps for shopping. Respondents are also influenced by the deals that are being offered by the marketers. The research also suggests that facilitating conditions help in usage of mobile apps for shopping. Research limitations/implications Managerial implications simplifying the interface which would encourage the less technologically advanced individuals to use mobile apps. Hedonic element of shopping through mobile apps should also be enhanced. Originality/value This study contributes to the research on intentions and usage behavior of consumer technologies by adopting UTAUT 2 model to explain the intentions and usage behavior toward mobile apps for shopping. The paper also measured the role of deals in influencing the consumers.

Critical Factor of Mobile Payment Acceptance in Millenial Generation: Study on the UTAUT model

“…The variable facilitating condition and behavioural intention towards use behavior has a p value below the error level so the two variables have a significant influence on use behaviour. These results are in line with previous studies where behavioural intentions [5,21,29,32] and facilitating conditions [5,23,[28][29][30] have a significant influence on use behaviour.…”

“…When the infrastructure is ready to be used, facilitating conditions are present as a guide, assistance, and training that has been provided as a means to support information systems [28]. Some researchers also support that facilitating conditions in the context of using technology such as mobile payment, mobile banking, mobile applications and the like have an influence on behavioral intention [23,[28][29][30].…”

“…Behavioural intention is a tendency to keep using a technology [9]. Based on previous research, behavioural intention affects the use of mobile payment [5,21,29,32]. Accordingly, the following hypothesis is presented:…”

Penerapan Model UTAUT 2 Untuk Menjelaskan Niat Dan Perilaku Penggunaan E-Money di Kota Denpasar

“…Tingkat kemudahan penggunaan terhadap suatu teknologi informasi akan menimbulkan perasaan dalam diri individu bahwa sistem itu mempunyai manfaat sehingga akan menimbulkan rasa nyaman penggunaannya (Venkatesh & Davis, 2000). Tak & Panwar, (2016) menyimpulkan bahwa ekspetasi usaha mempunyai pengaruh positif terhadap niat penggunaan aplikasi belanja seluler. Hasil ini didukung penelitian Hoque & Sorwar, (2017) serta Mulyani, (2018) yang menjelaskan ekspektasi usaha mempunyai pengaruh positif terhadap niat pemanfaatan teknologi mHealth dan aplikasi Ojek Online.…”

“…Pengaruh sosial ditemukan sebagai faktor signifikan dalam mempengaruhi niat perilaku individual untuk menggunakan sistem informasi baru (Taylor & Todd, 1995). Hasil empiris penelitian yang dilakukan oleh Wulandari & Yadnyana, (2016), Tak & Panwar, (2016), Shara & Widodo, (2017), Gupta et al, (2017), serta Mulyani, (2018), membuktikan bahwa faktor sosial berpengaruh positif terhadap niat penggunaan suatu sistem. Penelitian Ariyanto et al, (2014) merekonstruksi definisi dan pengukuran konstruk faktor sosial dari perspektif budaya organisasi dan tingkat spiritual dengan mengganti konstruk faktor sosial menjadi faktor sosial budaya.…”