“…Analytics enables strategic outcomes (Deloitte, ; Fitz‐enz, Phillips, & Ray, ; T. King, ; Sharp, ). Analytics supports fact and data‐driven decision making (Clow, ; Deloitte, ; Levenson, ; Martin, ; McCafferty, ; Nastase & Stoica, ; Shum & Ferguson, ). Analytics helps decision makers understand the behaviors of the organization and individuals (Fitz‐enz, Phillips, & Ray, ; Martin, ).…”