Usługi szkoleniowe uczelni ekonomicznych – możliwości i wyzwania rynkowe

Daszkiewicz, Magdalena; Wrona, Sylwia

doi:10.15611/pn.2014.354.19

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“…There is a great number of publications on city image in literature on the subject (Kotler, Haider, Rein, 1993;Papadopoulos, 2004;Anholt, 2006;Szromnik et al, 2007;Daszkiewicz, 2009;Florek, Glińska, Kowalewska, 2009;Florek, 2013;Zenker, 2014; Rozhkov, Khomutskii, Romanowski, Muniz-Martinez, 2020, and others).…”

Section: Introductionmentioning

confidence: 99%

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2023

SPSUTOM

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The aim of the article is to assess the competitive potential of Poland's regions, in the context of effective strategy building for further development thereof. Design/methodology/approach: The article employs the method of critical investigation of the literature on the subject as well as presents an analysis of statistical data on selected sociotourist infrastructure instruments. An examination of two selected infrastructure elements was carried out for the purpose of the article, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. Results:The Authors present the issue of regional competitiveness, with particular focus on the methods of assessing and building the competitiveness of regions through selection of an optimal strategy for further development thereof. In this context, two selected instruments of socio-tourist infrastructure are discussed, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. The infrastructure elements presented serve as an example of areas characterized by great potential for growth, as a consequence of years of neglect (health care), or constrained by independent external COVID-19 pandemic associated conditions (accommodation industry).

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Section: Introductionmentioning

confidence: 99%

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2023

SPSUTOM

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Usługi szkoleniowe uczelni ekonomicznych – możliwości i wyzwania rynkowe

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