2019
DOI: 10.21093/bijis.v1i2.1578
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Ustadz Abdul Somad and the Future of Online Da’wa in Indonesia

Abstract: Rapid developments in the area of information technology have transformed the nature of social interactions among people in the world. Da’wa, as a form of social interaction aimed at conveying the teachings of Islam towards all people in the world, changes as the platform of undertaking the Da’wa itself, the available media of interactions, change. The aim of this paper is to analyze the strategy of Ustadz Abdul Somad (UAS), the currently most popular preacher in Indonesia, in utilizing the internet for the pu… Show more

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Cited by 4 publications
(3 citation statements)
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“…Because people are sociable and essential netizens, da'wah is regarded as a significant success on the internet (McClure, 2017;Ridho, 2019). The media has a powerful force to control any dimension of human life.…”
Section: It and New Media Important Role In The Delivery Of Cyber Fat...mentioning
confidence: 99%
“…Because people are sociable and essential netizens, da'wah is regarded as a significant success on the internet (McClure, 2017;Ridho, 2019). The media has a powerful force to control any dimension of human life.…”
Section: It and New Media Important Role In The Delivery Of Cyber Fat...mentioning
confidence: 99%
“…This strategy of enabling its audience to create and share user-generated content has proven successful. Abdul Somad was able to secure millions of online viewers, and this helped him increase the proliferation of his sermons relatively inexpensively (Ridho, 2019).…”
Section: Table 3 Percentage Of Inspirational Preachersmentioning
confidence: 99%
“…Many studies on these two figures exist, especially UAS whose appearance and popularity are better known than Gus Baha (Uswatun, Usman. 2020;Qarni, Waizul., Syahnan, Mhd., Harahap 2019;Ridho 2019;Zahidi, Salman., Ikmal 2019;Yanuar 2020;Sholihah, Nur., Isti'anah, Zahro'ul., Hakamah 2019). The [ 117 ] emphasis of both studies highly relies on the rhetoric of da'wah and the use of social media in the dissemination of religious lectures.…”
Section: Introductionmentioning
confidence: 99%