UTAUT3 model viability among teachers due to technological dynamism during COVID-19

Abstract

Purpose The purpose of this paper is to identify the viability of the extended Unified Theory of Acceptance and Use of Technology Model 3 (UTAUT3) model among the teachers especially during COVID-19 towards the use of technology. Design/methodology/approach An extensive primary survey has been conducted through a well-structured tool under UTAUT3 model. The survey is conducted among 450 teachers from various institutions taken for the study. The data was collected from the Northern India. The data analysis will be done through the SmartPLS software with application of structural equation modelling (SEM). Findings The results are strong for educators and policy makers. It was found that performance expectancy is positively related to the behavioural intentions among teachers. Teachers consider that usage of technology will boost their job and task performance. Practical implications This study has a very strong implications in the field of education in case or replacement of traditional teaching patterns with modern one during pandemic times. It will be effective if teachers would prioritize their work. There will be more effective teaching and learning system in future. Originality/value The study validates the constructs of UTAUT3 model in understanding teachers' behaviour and attitude towards technology acceptance. Furthermore, the study invites research from different viewpoint to investigate the role of UTAUT3 model in an individuals' behaviour and attitude towards technology acceptance.

Moderating role of resistance to change in the actual adoption of HR analytics in the Indian banking and financial services industry

“…PE, one of the major determinants of BI, indicates that employees believe that the adoption of HR analytics will enhance their task performance and efficiency, which would further help in gaining promotions or incentives. This result is consistent with those of previous studies (Vargas, 2015;Tarhini et al, 2017;Al-Ajlouni et al, 2020;Tiwari et al, 2022). Hence, individuals' perceptions about accepting the technology increase when they discover the system to be more beneficial.…”

“…Performance expectancy refers to the extent to which individuals experience benefits in performing certain activities because of technological use (Venkatesh et al, 2003). Many previous studies have illustrated PE as a significant determinant of BI (Al-Ajlouni et al, 2020;Tiwari et al, 2022;Mittal et al, 2022). In the context of the present research, it signifies that using HR analytics will enhance the individual's performance and hence be beneficial for employees in terms of getting a raise.…”

Factors driving consumer attitude to online shopping hate

“…Previous research has acknowledged this framework as particularly useful for revealing the determinants and implications of attitude ambivalence and online customer psychological reactance in online shopping. Second, the extant literature on social commerce has extensively been studied on the UTAUT1, 2 and 3 theories of planned behavior and TAM (Owusu Kwateng et al , 2019; Scherer et al , 2019; Tiwari et al , 2022). On the other hand, this research is based on two theories: the psychological reactance theory and, second, the self-congruity theory, which investigated the underlying mechanism of SNS brand hate.…”

Assesing Romanian Farmers’ Motivation for Digitalization: A Unified Theory of Acceptance and Usage of Technology (Utaut) Based Research Model

“…UTAUT3 (Farooq et al, 2017) is characterized by the introduction of the "personal innovativeness" construct. However, The Web of Science search for "UTAUT3" materials yielded only 5 articles, 2 related to payments (Chen et al, 2019, Saha and Kiran, 2022) and 3 related to education (Tiwari et al, 2022, Gupta, Mathur and Narang , 2022, Gunasinghe et al, 2020 suggesting a relatively small number of use cases.…”