<p>In order to facilitate effective learning experiences for the students, mobile learning (m-learning) has evolved as a powerful component of education – learning and teaching. M-learning, as opposed to electronic learning (e-learning) which uses small and portable devices along with laptops and desktops, uses mostly small and portable technological tools. M-learning assists in imparting knowledge focusing on the need of the learner, accessibility, infrastructure, and interaction, irrespective of the place and time. With rapid advancements in Information and Communication Technologies (ICT) and mobile devices, myriad applications (apps) and innovative m-learning and e-learning services are being developed and launched at an unprecedented pace. For students representing different demographics (age, education level, class, socioeconomic status, location, etc.) and enrolled in higher education, m-learning has quickly become the modern style and preferred format of learning and accessing knowledge for its ease of integrating different modes of learning. Motivated by this novel m-learning learning movement, this study synthesizes existing research on m-learning technologies, technological platforms that cater to both synchronous and asynchronous learning/teaching modalities for students and teachers at institutions of higher education.</p>
The purpose of this study was to explore the relationship between online reviews and ratings through text mining and empirical techniques. An Indian food delivery portal (Zomato.com) was used, where 50 restaurants on Presence Across Nation (PAN) basis were selected through stratified random sampling. A total of 2530 reviews were collected, scrutinized, and analysed. Using the NVivo software for qualitative analysis, seven themes were identified from collected reviews, out of which, the 'delivery' theme was explored further for identifying sub-themes. Linear regression modelling was used to identify the variables affecting delivery ratings and sentiment analysis was also performed on the identified sub-themes. Regression results revealed that hygiene and pricing (delivery subthemes) demonstrated lower delivery ratings. These variables can be established as indicators for restaurants and related online food delivery services to build their business model around them. Similarly, negative sentiments were observed in pricing and hygiene sub-themes. Restaurants and online food services can enhance hygiene levels of their food delivery process in order to receive higher delivery ratings. Similarly, pricing of food items can be modified such that customers are not deterred from ordering the items-food and ordering service do not become cost-prohibitive. This study devised a standardized methodology for analysing vast amounts of online user-generated content (UGC).Findings from this study can be extrapolated to other sectors and service industries such as, tourism, cleaning, transportation, hospitals and engineering especially during the pandemic.
Purpose The purpose of this paper is to identify the viability of the extended Unified Theory of Acceptance and Use of Technology Model 3 (UTAUT3) model among the teachers especially during COVID-19 towards the use of technology. Design/methodology/approach An extensive primary survey has been conducted through a well-structured tool under UTAUT3 model. The survey is conducted among 450 teachers from various institutions taken for the study. The data was collected from the Northern India. The data analysis will be done through the SmartPLS software with application of structural equation modelling (SEM). Findings The results are strong for educators and policy makers. It was found that performance expectancy is positively related to the behavioural intentions among teachers. Teachers consider that usage of technology will boost their job and task performance. Practical implications This study has a very strong implications in the field of education in case or replacement of traditional teaching patterns with modern one during pandemic times. It will be effective if teachers would prioritize their work. There will be more effective teaching and learning system in future. Originality/value The study validates the constructs of UTAUT3 model in understanding teachers' behaviour and attitude towards technology acceptance. Furthermore, the study invites research from different viewpoint to investigate the role of UTAUT3 model in an individuals' behaviour and attitude towards technology acceptance.
Purpose This study aims to contribute to literature on mobile learning (m-learning) by proposing four research clusters whereby scholars can expand m-learning research to facilitate effective learning experiences for students. Design/methodology/approach This study reviews student-centric literature on m-learning since 2010 and presents insights on m-learning while applying well-established bibliometric techniques. Consequently, 722 articles published in the past decade were evaluated by identifying key research areas, most influential authors, countries, journals and organisations. Most influential studies based on number of citations were also examined. Findings Through article co-citation analysis, four clusters representing m-learning literature were identified: concept of m-learning, application of m-learning in education, designing framework for model learning/acceptance and emerging technologies. Originality/value As mobile learning (m-learning) has undergone an evolution from being an emerging field to a significant teaching and research tool, it is pertinent to explore and identify the trends of m-learning research.
Advertising patterns are making significant shifts towards social media from their traditional format. Social media has become a norm for the majority of companies due to progressive change in the mindset of consumers. In the current scenario, working women play an important role in the purchase decision of the family. Moreover, some studies revealed that in some cases working women solely make product purchases. According to the Pew Research, women (73%) lead over men (65%) in the use of social media. The purpose of this study is to identify the factors that are influencing the working women purchase behaviour. The paper witnessed that demographic variables such as age and income of working women do play a significant role in online purchase. The key contribution of this paper is to provide the corporate houses an assessment of the extent to which the working women in India are influenced by social media in their online buying behaviour.
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