Uticaj on-Line Marketinga Na Ponašanje Potrošača

Abstract

On-line marketing predstavlja veoma važan alat koji menadžment kompanijekoristi za njeno što bolje i kvalitetnije pozicioniranje na tržištu. Menadžmentkompanije primjenom on-line marketinga na efikasan, ekonomičan i efektivan načingradi odnose između kompanije sa jedne i potrošača, odnosno korisnika usluga sadruge strane. Za veoma kratko vrijeme u Republici Srpskoj i BiH, on-line marketingće postati uspješan i nezamjenljiv poslovni model koji će kompanije i njihovmenadžment obilato primjenjivati u svakodnevnom poslovanju. Menadžmentkompanija koji na vrijeme ne shvati online marketing, njegovu ulogu i značaj upozicioniranju na tržištu i uticaj na ponašanje potrošača, imaće malu iligotovonikakvu šansu u tržišnoj utakmici sa izuzetno jakom konkurencijom ijednostavno biće osuđen na poraz i gubitak tržišnog udjela.

Conditionality of Visiting a Tourist Destination by the Degree of Environmental Risk and Attractiveness

“…All items of the AIO questionnaire are grouped into five orientations (relaxation, outdoor recreation, first class, family orientation, social orientation). Then, the VALS 2 (values, attitudes and life-styles) questionnaire was taken and modified by the authors: Maričić [101], Mitchell and Olson [102] and Mitchell [103] (39 items). All items of the VALS 2 technique are grouped into three psychographic orientations (social orientations, action orientations and principal orientations).…”

“…Sensationalists, adventurers, extroverts and those in the openness group, aware of the consequences, may be attracted to certain destinations with potential risks [37,75]. Maričić et al [101] indicate that personality types according to lifestyle and style are completely diametrically different in tourist behavior, and materialists and status-oriented people may prefer fun, idealists and action-oriented people may be interested in news and learning, and choose such destinations accordingly, in contrast to those are principally oriented, who are less likely to choose challenges and deviation from established principles. Chen et al [100], also indicate that social orientation, relaxation and family orientation groups of people are more dedicated to fun, socializing and traveling where they would achieve social interaction, in contrast to outdoor recreation, which aims to get to know something new and are more ready for challenges.…”