Utility-based design of mobile ticketing applications a conjoint-analytical approach

Abstract

Mobile ticketing is regarded as one of the most promising applications within m-commerce. However, consumer acceptance will only be high, if mobile ticketing is perceived as beneficial. An analysis of the value drivers of mobile ticketing is thus essential. The goal of this study therefore, is to apply consumer behaviour theory to identify the factors that add to the perceived value of mobile ticketing. For this purpose a theoretical analysis is complemented by a conjoint analytical study, the results of which reveal that cost and time-related issues are decisive. To take account of preference heterogeneity, three consumer segments are identified.

The impact of firm characteristics and corporate governance attributes on internet investor relations - evidence from Bahrain

“…Anil et al (2003) found that low costs and improved connection speeds were primary factors that would facilitate and encourage m-commerce. Bauer et al (2007) identified cost and time related issues as decisive in adoption of mobile ticketing applications. Although the fierce competition in telecommunication industry lowered prices from their ever high levels, cost for consumers to engage in mobile marketing practices remains relatively high.…”

Mobile marketing research: The-state-of-the-art

“…These kinds of publications do not only contribute to the development of a richer knowledge base but they also expand the horizon for the mobile marketing research stream by offering innovative consumer-centric solutions packaged as mobile marketing tools. Topics of selected articles include examination of current and future applications of wireless technology and their commercial potentials (Aungst & Wilson, 2005;Malladi & Agrawal, 2002;Wen & Mahatanankoon, 2004), comparison of mobile payment solutions with other payment instruments (Ondrus & Pigneur, 2006), value propositions of location-based services and commercialization of them (Barnes, 2003a(Barnes, , 2003bHosbond & Skov, 2007;Kumar & Stokkeland, 2003;Rao & Minakakis, 2003), adoption of mobile gaming (Kleijnen, Ruyter, & Wetzels, 2004), review of mobile games research to assess the potential of mobile games as an advertising medium (MacInnes, Moneta, Caraballo, & Sarni, 2002;Salo & Karjaluoto, 2007), measuring the effectiveness of mobile direct mail coupons (Kondo & Nakahara, 2007), laying the foundations of text-message advertising (Rettie, Grandcolas, & Deakins, 2005), mobile multimedia services (Pagani, 2004), mobile multimedia advertising (Heller, 2006), text-to-screen mobile marketing (Dolian, 2008), image recognition as an opt-in method (Ramkumar, 2007), text messaging method for television voting (Becker, 2007), vehicular mobile commerce applications (Varshney, 2005), mobile TV (Bayartsaikhan et al, 2007), mobile banking (Laukkanen, 2005;Luarn & Lin, 2005;Ratten, 2008), mobile payments (Chen, 2008), mobile ticketing (Bauer, Reichardt, Exler, & Tranka, 2007) and wireless application protocol (Barnes, 2002b;Bertelè, Rangone, & Renga, 2002).…”

“…Empirical studies suggest that both utilitarian value (Bauer et al, 2007;Kleijnen, Ruyter, & Wetzels, 2007) and hedonic value contribute to consumer adoption of mobile marketing. It is found that the influence of hedonic value is stronger when compared to utilitarian value in building attitudes towards mobile technology in general (Bruner & Kumar, 2005), and especially among mobile users with low trust of mobile technology and low internet experience (Park & SuJin, 2006).…”

Understanding sport event ticket-type preference in a forced e-ticket environment

“…While anecdotal evidence depicting ticket holder attitudes toward digital ticketing in sports can be found within popular press accounts, little prior academic research has empirically investigated fan preferences regarding mobile ticket delivery type and usage (Bauer et al, 2007;Marquez et al, 2020). In particular, little is understood about ticket holder attitudes toward digital ticketing when the adoption of such technology is forced on the end user, rather than self-selected.…”