Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value

The effect of perceived value on behavioural intentions

“…Several studies show that variables such as perceived value, perceived quality, perceived price, perceived sacrifice, functional value, emotional value, or social value are utilised in order to identify the factors that affect consumers' behavioural intentions (Kashyap and Bojanic, 2000;Wang et al, 2004;Tsai, 2005;Hansen, Samuelsen and Silseth, 2008;Roig, Garcia and Tena, 2009;Wang, 2014;Yang et al, 2014;Albayrak, Caber and Comen, 2016). However, there is a little empirical research with a clear focus on the relation between perceived value and behavioural intentions in a multidimensional perspective.…”

“…On the other hand, it is decided that perceived price, perceived sacrifice or non-monetary sacrifices, and perceived risk have a negative effect on satisfaction, repurchase intention, or loyalty (Kashyap and Bojanic, 2000;Chaohui, Lin and Qiaoyun, 2012;Chiu et al, 2014;Xu, Peak and Prybutok, 2015). Nonetheless, it is indicated that factors like social value, emotional value, symbolic value, hedonic value or enjoyment value have a positive effect on purchase, repurchase, word of mouth, recommendation intentions, willingness to pay more, or loyalty (Tsai, 2005;Pihlström and Brush, 2008;Roig, Garcia and Tena, 2009;Ha and Jang, 2010;Bakirtas, Bakirtas and Cetin, 2015).…”

Influence of personality on buying behaviour: a cross- cultural study comparing Poland and the UK

“…Their attentive and coherent analysis of existing literature disclosed seven important meanings: quality as defi ned by an association with risk reduction (Tsai, 2005), as well as brands that serve as intentional signals of social status (Coulter et al, 2003), as a refl ection of the personality (Aaker, 1997), as a mechanism for group formation through an association with other brand lovers (Bagozzi et al, 2001), as associated with personal values and beliefs (Gelb & Sorescu, 2000), as connected to both family traditions (Fournier, 1998) and national/ ethnic heritage (Kaynak & Kara, 1998). Their investigation also revealed that the seven observed meanings can be summarized by just four meanings: 1. quality 2. personal identity (including self-identity, group identity, and social status) 3. values 4. traditions (including family traditions and national traditions)…”

Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals

“…From the consumer's perspective, perceived value is the consumer's perception of a product based on a "give and take" tradeoff (Zeithaml, 1988). Customers' perceived value has been examined from various perspectives, including products and goods (Sweeney & Soutar, 2001;Tsai, 2005), retailing (Rintamaki, Kanto, Kuusela, & Spence, 2006;Walsh, Shiu, & Hassan, 2014), Internet shopping (Chang & Tseng, 2013), and tourism and hospitality (Chen & Hu, 2010). Previous studies have also defined value perceptions as multidimensional (e.g., functional, emotional, and social; utilitarian, social, and hedonic; functional and symbolic).…”