Utilizing mixed methods to assess parasocial interaction of an entertainment–education program audience

Kawamura, Yoko; Ivankova, Nataliya V.; Kohler, Connie L.; Perumean-Chaney, Suzanne E.

doi:10.5172/mra.455.3.1.88

Cited by 14 publications

(16 citation statements)

References 27 publications

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“…(10, 11) African Americans’ decisions to become a registered organ donor were explored using both qualitative (focus groups) and quantitative (survey) methods. (Figure 1) The results from survey and focus group analysis were compared to produce more consistent and valid conclusions.…”

Section: Methodsmentioning

confidence: 99%

“…The study used a concurrent mixed methods design, [7][8][9] which has been previously used in community health research to address health disparities. 10,11 African Americans' decisions to become a registered organ donor were explored by using both qualitative (focus groups) and quantitative (survey) methods (see Figure). The results from survey and focus group analysis were compared to produce more consistent and valid conclusions.…”

Section: Designmentioning

confidence: 99%

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African American Organ Donor Registration: A Mixed Methods Design Using the Theory of Planned Behavior

et al. 2014

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Context A large racial disparity exists in organ donation. Objective The purpose of this study was to identify factors associated with becoming a registered organ donor in among African Americans in Alabama. Methods The study utilized a concurrent mixed methods design guided by the Theory of Planned Behavior to analyze African American’s decisions to become a registered organ donor using both qualitative (focus groups) and quantitative (survey) methods. Results The sample consisted of 22 registered organ donors (ROD) and 65 non-registered participants (NRP) from six focus groups completed in urban (n=3) and rural (n=3) areas. Participants emphasized the importance of the autonomy to make one’s own organ donation decision and have this decision honored posthumously. One novel barrier to becoming a ROD was the perception that organs from African Americans were often unusable due to high prevalence of chronic medical conditions such as diabetes and hypertension. Another novel theme discussed as an advantage to becoming a ROD was the subsequent motivation to take responsibility for one’s health. Family and friends were the most common groups of persons identified as approving and disapproving of the decision to become a ROD. The most common facilitator to becoming a ROD was information, while fear and the lack of information were the most common barriers. In contrast, religious beliefs, mistrust and social justice themes were infrequently referenced as barriers to becoming a ROD. Discussion Findings from this study may be useful for prioritizing organ donation community-based educational interventions in campaigns to increase donor registration.

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Section: Methodsmentioning

confidence: 99%

Section: Designmentioning

confidence: 99%

African American Organ Donor Registration: A Mixed Methods Design Using the Theory of Planned Behavior

et al. 2014

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“…Cognitively-oriented Para Social Interaction is defined as the degree to which an audience member pays careful attention to the educational content of soap opera episodes and reflects its meaning and importance. Behaviorally-oriented PSI is defined as degree to which an audience member talks about media messages with other audience members and or to the characters themselves in a soap opera (Papa et al 2000;Singhal et al 2004;Sood & Rogers 2000) in (Kawamura, Ivankova, Kohler, & Perumean-Chaney, 2009).…”

Section: Methodsmentioning

confidence: 99%

Motivation, Interest and Para Social Interaction of Today's Radio Young Listeners

Candraningrum¹,

Dewi²

2021

Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia

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Digitalization has changing the concept of human life. It can bringing changes to one's lifestyle, especially in listening to radio broadcasts. Now there are many ways to enjoy radio broadcasts, from traditional radio listening, MP3 and podcasting systems, internet radio and satellite radio. Therefore, many national scale broadcasting radio stations are now starting to organize themselves, renew their operational service systems and of course, improve their business systems. Because, competition in the radio industry is now very strict where the players do not only come from the radio industry but also come from the music industry. This research wants to explore more about the position of radio in front of the current millennial generation, as consumers and radio listeners whom are being its target. The research questions are: Why do millennials still like to listen to radio broadcasts? What aspects that could attract and influence the millennials most so that they want to listen to the radio? This research conducted by using mix methods approach. This study explains the interest of the millennials generation in enjoying radio broadcasts, in terms of three aspects: impact of motivation, interpersonal attraction and para social interaction. The data collection method is conducting questionnaires to 227 young people in Jakarta and Denpasar aged 14 to 28 years who like to listen to the radio. They filled the Google form between August and October 2019. In addition, interviews were also conducted with the managers of young people's radio stations in Jakarta and Denpasar, Bali. As a result, it is known that the factor of the broadcaster's communication style is the most aspect that could attract the millennials to listen to the radio, just because the announcer is considered as their personification. The more appropriate and interesting the topic of conversation and delivered attractively by favorite broadcasters, the higher the millennial desire to listen to the radio.

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“…Table 1 summarizes the key components of a classic grounded theory model and applies it to intervention research. It includes a definition for each term as well as illustrative examples from MM-GT intervention studies that are reviewed in the findings section of the article (i.e., Harms, King, & Francis, 2009; Kawamura, Ivankova, Kohler, & Perumean-Chaney, 2009; Morgan & Stewart, 2002; Shim et al, 2017).…”

Section: Distinguishing Features Of Classic Grounded Theorymentioning

confidence: 99%

“…A study of examples of published research reveals that there are other possibilities for ways that the qualitative and quantitative strands of a mixed method study can be integrated to extend the explanatory power of a theoretical model. I turn in the next section to explore four mixed methods publications where the purpose to evaluate an educational or health-related intervention is extended to refining an initial conceptual model developed from the literature (i.e., Harms et al, 2009; Kawamura et al 2009; Morgan & Stewart, 2002; Shim et al, 2017). While no single article achieves this, an examination of different of features of each makes it possible to envision a FIMM-GT study that begins with a multilayered framing of the research problem, accomplishes data analysis in a way that pursues discordant data and unexpected findings, and finally ends by producing a classic grounded theory model that configures the findings in a way that depicts a temporal sequence.…”

Section: Review Of Relevant Literaturementioning

confidence: 99%

Enlarging the Conceptualization of Mixed Method Approaches to Grounded Theory With Intervention Research

Creamer

2018

American Behavioral Scientist

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The potential for mixed method approaches to offer a creative way to generate theory about human behavior in a complex social world has been observed but rarely executed in a way that is reflexive about either the procedures or its contribution. The analysis reported illustrates the untapped potential for the development of classic grounded theory with mixed method research approaches involving the evaluation of educational and health-related interventions. The analysis contributes to the literature by proposing a model that conceptualizes a fully integrated mixed method approach to grounded theory and introduces ideas about the potential for integration to occur at multiple stages in the research process. Discordant data can contribute to the development of more creative and nuanced theoretical models.

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Utilizing mixed methods to assess parasocial interaction of an entertainment–education program audience

Cited by 14 publications

References 27 publications

African American Organ Donor Registration: A Mixed Methods Design Using the Theory of Planned Behavior

African American Organ Donor Registration: A Mixed Methods Design Using the Theory of Planned Behavior

Motivation, Interest and Para Social Interaction of Today's Radio Young Listeners

Enlarging the Conceptualization of Mixed Method Approaches to Grounded Theory With Intervention Research

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