“…The variety and the complexity of the experience users could have on the web can be categorised in three sections, user's perception, i.e., the process of identifying and interpreting the stimuli of the external world through one's sensory organs, recognition, i.e., the process of determining an action plan to achieve a goal by evaluating the input information, and behaviour, i.e., the process of executing the action plan [12]. They also find that the use of different observation methods is effective in evaluating web usability, and that each experience demands a specific evaluation method, and in their totality for a comprehensive evaluation methodology which integrates self-reported (e.g., Questionnaire for User Interaction Satisfaction (QUIS) [27], Software Usability Measurement Inventory (SUMI) [8], Web Site Analysis and MeasureMent Inventory (WAMMI) [28] specifically developed for web platforms, and System Usability Scale (SUS) [9]), observational, and physiological evaluation methods [13][14][15]. Observational methods consist of non-intrusive means of acquiring behavioural data regarding the performance, the efficiency, and the errors while the users interact with the product.…”