Valores éticos y cambio tecnológico en la comunicación audiovisual: de la ciencia a la tecnología

Abstract

The fact that science involves values, including ethical values, is clearly accepted in the current context. Audiovisual communication has ethical values as a scientific activity (both as an applied science and as application of this science) and technological work. Both facets involve free human actions. This article reflects on the ethical values of communication as an applied science and as application of science in order to reach deontological codes. If communication is understood as a science, professional practice cannot be reduced to cumulative and consensual knowledge alone, but it is necessary to identify the ethical values that validity it and allow to use general criteria in specific cases. In short, we must contemplate the framework of ethical values in audiovisual communication as applied science and as application of this science, which must be reflected in university education and the preparation of deontological codes, because ethical values influence future communicative problems and the action guidelines to face them in professional practice. Moreover, technological changes in audiovisual communication are based on creative transformations of the real, thus giving rise to new realities that need to be ethically considered in terms of objectives, processes and results.

Ethics in the Digital Age as a Principle of Professional Conduct

“…Ethics in the field of technology was an event in the early of the 1970s and was an event that had repercussions in the health and technology sectors, due to the implications of invasion of privacy that revealed controversial situations [2,3], mainly in the United States. As a result, unexpected effects were generated that contributed to the intervention of many professionals who proposed codes of ethics in which rationality and ethical values are adopted with responsibility [4][5][6][7].…”

Autoevaluación del conocimiento y aplicación del código de conducta por servidores públicos de salud en Tlaxcala

“…Se denomina código de conducta al compendio de normas o reglas desarrolladas dentro de un marco referencial para el correcto desenvolvimiento de las personas que forman parte de una organización (5), el cual sirve como un instrumento para aplicar las reglas éticas y morales en el actuar diario (6). Busca orientar las funciones directivas y operativas en un ambiente en el que se practiquen valores (7,8), o cualidades descubiertas o construidas en las personas, tras la sucesión de acontecimientos, situaciones o cosas que merecen estimación, hasta convertirse en los ideales a partir de los cuales se regula la conducta (9,10).…”