Value-added services in mobile commerce: an analytical framework and empirical findings from a national consumer survey

Anckar, Bill; D'Incau, Davide

doi:10.1109/hicss.2002.994012

Cited by 107 publications

(101 citation statements)

References 8 publications

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“…Location. Mobile phones amplify two key arguments for electronic commerce, location independence and ubiquity [52,78,80]. Consumers increasingly expect tailored and location-based services, thereby underlining the importance of personalized mobile marketing [77].…”

Section: Personalizationmentioning

confidence: 99%

Diffusion and success factors of mobile marketing

Scharl

Dickinger

Murphy

2005

Electronic Commerce Research and Applications

370

200

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Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most successful form of mobile communication, short message services (SMS), via a quantitative content analysis of the Fortune Global 500 Web sites and qualitative interviews with European experts. The content analysis explores the diffusion of SMS technology and sheds light on mobile marketing campaigns of large multinational organizations. Combining a literature review with results from the qualitative survey leads to a conceptual model of successful SMS advertising. The paper closes with future research avenues for this emerging marke ting tool.

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Section: Personalizationmentioning

confidence: 99%

Diffusion and success factors of mobile marketing

Scharl

Dickinger

Murphy

2005

Electronic Commerce Research and Applications

370

200

View full text Add to dashboard Cite

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“…모바일 상거래 관련 연구 모바일 기기의 급속한 확산으로 인하여, 전자상거래(ecommerce)에 이은 또 하나의 마케팅채널로써 모바일 상거래가 많은 기업들에게 우선적인 핵심과제로 대두되고 있다 (Anckar & D'Incau, 2002). 또한 많은 학자들과 업계 대표들은 ebusiness의 차세대 영역이 모바일 상거래 분야라는 사실을 인정 하고 있다 (Varshney & Vetter, 2001).…”

Section: 이론적 배경unclassified

The Effect of Interface Characteristics of Mobile Commerce on the Extended Technology Acceptance Intention of the Fashion Consumer

Na¹

2011

Journal of the Korean Society for Clothing Industry

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: The purpose of this study is to find out the important factors and efficient strategies concerning fashion mobile marketing. This study contributes to the effect on shopping behavior of m-commerce consumer applying technology acceptance model(TAM) in the mobile fashion merchandise shopping environment. The areas of study interest are mobile commerce interface characteristics, flow, perceived usefulness, ease of use, attitude, purchase intention. To fulfill the study objectives, a total of 406 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that different factors affect acceptance intention of the fashion M-commerce. The result which extended TAM relationship, excepted affects in perceived ease of use by navigation and Flow, perceived usefulness by perceived ease of use and purchase intention by perceived ease of use considers from all relationships the effect put out. On this wise, mobile commerce interface characteristics needs provider of basic contents to fashion mobile commerce technology acceptance and suggested the ability which diffuses a fashion mobile transactions

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“…What we can expect from these services is also still an open question (Carlsson and Waiden 2002). Premium SMS services and their related business models have had a certain attention in M-commerce conferences (for example Anckar and D'Incau 2002;van de Kar et al 2003). These contributions do however primarily focus on describing state-of-the art services and business models.…”

Section: Introductionmentioning

confidence: 99%

“…In general premium SMS services are under-researched and the concept of mobile services is in itself vaguely defined (Sorensen et al 2002 Anckar and D'Incau 2002;van de Kar et al 2003). These contributions do however primarily focus on describing state-of-the art services and business models.…”

Section: Introductionmentioning

confidence: 99%

“…The focus of this paper is to introduce a different perspective on these services, making explicit new, important and indeed motivating challenges for system developers. To make these issues explicit we discuss the nature of the service providing context, the challenges of designing usability in this context and how these challenges should be appreciated and handled.In general premium SMS services are under-researched and the concept of mobile services is in itself vaguely defined (Sorensen et al 2002 Anckar and D'Incau 2002;van de Kar et al 2003). These contributions do however primarily focus on describing state-of-the art services and business models.…”

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confidence: 99%

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Providing Premium SMS Services for Mobile Phones

Nielsen

Herstad

2005

Mobile Information Systems

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Abstract:In this paper we argue for the need to expand from a perspective on a single user -developer relation in designing usability to a perspective on usability as dependent on a multi-layered and distributed network of relations between multiple and diverse actors. Based on an empirical study of the successful premium SMS services for mobile phones in the Norwegian market we make explicit the user -developer relationships related to usability in a service providing context. We describe this context with a network perspective based on the specific concepts of value networks (Stabell and Fjellstad 1998). This rich analytical perspective appreciates the critical aspects of the service providing context and provides support in solving the primary usability challenges related to premium SMS services.Keywords: Premium SMS services; usability; value networks; user -developer relationships. INTRODUCTIONFrom a system development perspective premium SMS services for mobile phones are rather simple and mundane. The focus of this paper is to introduce a different perspective on these services, making explicit new, important and indeed motivating challenges for system developers. To make these issues explicit we discuss the nature of the service providing context, the challenges of designing usability in this context and how these challenges should be appreciated and handled.In general premium SMS services are under-researched and the concept of mobile services is in itself vaguely defined (Sorensen et al. 2002 Anckar and D'Incau 2002;van de Kar et al. 2003). These contributions do however primarily focus on describing state-of-the art services and business models. They do not focus on how services are provided, the constituencies of the networks they are based on and how usability challenges are handled.In 1997, premium SMS services for mobile phones were in Norway solely developed and provided by mobile network providers. Today, the situation is a different one as premium SMS services are based on a network of actors making up the final service to the end-users (mobile phone subscribers) with the required usability. These services are not only enabled by the transportation of content from the content producers to the end-users, but also services supporting acquisition, aggregation, market-wide-access, advertising, copyright handling etc. The system developers engaged in developing and providing these services do however have inadequate support in current system development methods. These methods are primarily supporting the technical development of software as packages, and not providing services within a context where there is more than one given user -developer relation, relations that have to be created and continuously maintained to create the necessary usability for the end-user.In this paper we contribute with insights in a relatively novel context for system development. As this context involves a different nature of relations between users and developers, it also requires new approaches to usability design. In...

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Value-added services in mobile commerce: an analytical framework and empirical findings from a national consumer survey

Cited by 107 publications

References 8 publications

Diffusion and success factors of mobile marketing

Diffusion and success factors of mobile marketing

The Effect of Interface Characteristics of Mobile Commerce on the Extended Technology Acceptance Intention of the Fashion Consumer

Providing Premium SMS Services for Mobile Phones

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