Abstract:The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service-dominant logic do not fully support an understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practice. Without a thorough understanding of the interaction concept, the locus as well as nature and content of value co-creation cannot be identified. Value co-creatio… Show more
“…Diverse market channels benefit both producers and consumers (Aertsens 2011) and act against widening price margins (Kuosmanen and Niemi 2009). The most fruitful cooperation between stakeholders and consumers is based on co-innovation (Chathoth et al 2013) and co-creation (Grönroos 2011).…”
Section: Contribution Of Organic Agriculture To Fulfilling Ethical Vamentioning
Organic agriculture can and should play an important role in solving future challenges in producing food. The low level of external inputs combined with knowledge on sustainablity minimizes environmental contamination and can help to produce more food for more people without negatively impacting our
“…Diverse market channels benefit both producers and consumers (Aertsens 2011) and act against widening price margins (Kuosmanen and Niemi 2009). The most fruitful cooperation between stakeholders and consumers is based on co-innovation (Chathoth et al 2013) and co-creation (Grönroos 2011).…”
Section: Contribution Of Organic Agriculture To Fulfilling Ethical Vamentioning
Organic agriculture can and should play an important role in solving future challenges in producing food. The low level of external inputs combined with knowledge on sustainablity minimizes environmental contamination and can help to produce more food for more people without negatively impacting our
“…In this regard, collaboration and contextualisation are part of service-dominant design which forms the basis for modern service systems (Alter, 2012; Böhmann, Leimeister, & Möslein, 2014; Edvardsson, Ng, Zhi Min, Firth, & Yi, 2011). Collaboration (in terms of co-creation and co-consumption) means that the value of a considered service is created by multiple users (Grönroos, 2011; Vargo & Lusch, 2004). In adoption of the meta model presented by Alter (2012), additional value can be created by a context-aware selection of informational entities (service objects) as resources to perform actions of processes in mobile environments as illustrated in Figure 8.10.1080/12460125.2018.1513223-F0008Figure 8.Excerpt of the meta model for a multi-user context-aware service system (based on Alter, 2012).…”
In mobile environments, users often need to coordinate their actions with other users with regard to user-individual context information like current location when selecting suitable services for a process. Thereby, some users may prefer to conduct particular services together with certain other users. Such multi-user context-aware service selections could result in complex decision problems – making decision support for the participating users highly valuable or even necessary. To do so, we propose an optimisation-based service selection approach for multi-user context-aware processes. We also show how our approach provides decision support by evaluating its efficacy based on a real-world scenario.
“…In recent years, a growing body of marketing literature [17,[73][74][75] has focused on the central role played by consumers. Several indicators of market profitability such as sales revenue, return on sales, market and sales growth and market share size depend on customer acquisition, retention and satisfaction.…”
Abstract:A well-defined business idea is essential for nascent business sustainability in the future. The business idea must fit firm knowledge and resources to a profitable business opportunity. This work adopts the framework of value co-creation, strongly related to the service-dominant logic paradigm. We ask how does business idea fit affect new venture sustainability and create opportunities for value co-creation. We propose that a business idea that lacks fit is less sustainable, but it could create opportunities for value co-creation. This study develops and validates an empirically grounded taxonomy of business idea fit based on 729 Australian nascent firms using quantitative data generated from the results of a large study called CAUSEE (Comprehensive Australian Study of Entrepreneurial Emergence). A cluster analysis is used to identify distinct patterns of business idea fit. The empirical taxonomy developed in this study found four distinct clusters of firms, which were distinguished by the fit of their new business idea to knowledge, resources and market profitability: very good fit, low knowledge fit, low profit fit and low fit. Results show how these different patterns of fit create opportunities for value co-creation to create business future sustainability.
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