Value Co-Creation Significance of Tourist Resources

Prebensen, Nina K.; Vittersø, Joar; Dahl, Tove I.

doi:10.1016/j.annals.2013.01.012

Cited by 347 publications

(297 citation statements)

References 58 publications

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“…A partir de então, o conceito de valor percebido tem sido inserido na visão estratégica das empresas, originando o conceito de orientação para o mercado no qual o foco é oferecer valor para o cliente (Woodruff, 1997;McDOugall & Levesque, 2000;Oh, 2003;Brady, Knight, Cronin, Hult, & Keillor, 2005;Sanchez-Fernandez & Iniesta-Bonillo, 2006;Kuo, Wu & Deng, 2009;Cheng, 2012;Prebensen & Dahl, 2013). Sendo considerado um fator chave para empresa fornecer o valor desejado aos seus clientes, tornar-se um meio de diferenciação e a razão para o seu sucesso (Gallarza, Ruiz-Molina & Gil-Sura, 2016).…”

Section: Introductionunclassified

O Valor Percebido pelo Consumidor Brasileiro de Tênis para Corrida de Rua

Ferreira

Saggin

Miura

et al. 2018

PDM

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RESUMOO mercado relacionado às corridas de rua apresenta forte crescimento no varejo esportivo brasileiro. Nesse mercado, se destaca o tênis de corrida como um dos principais produtos para essa prática, estando diretamente relacionado à saúde e desempenho do corredor. Como a criação de valor para o consumidor é uma importante medida para obtenção de vantagem competitiva o objetivo deste artigo é avaliar empiricamente o Valor Percebido pelo Consumidor (CPV) de tênis para corrida. A pesquisa possui uma abordagem quantitativa utilizando dados de um questionário eletrônico, sendo a amostra composta por 401 corredores de rua. Os dados foram analisados por meio da técnica de Modelagem de Equações Estruturais utilizando o método Partial Least Squares (PLS), com a utilização do software SmartPLS 3.0. Os resultados demonstram que o valor funcional do produto, valor emocional e valor econômico são importantes e significantes variáveis do CPV, o que não ocorre com o valor social. Assim, este estudo apresenta uma contribuição à literatura de marketing ao procurar compreender a construção do Valor Percebido pelo Consumidor -CVP de tênis para corrida de rua. Palavras-chave:Valor percebido. Corrida de rua. Tênis para corrida. Roupa esportiva.

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Section: Introductionunclassified

O Valor Percebido pelo Consumidor Brasileiro de Tênis para Corrida de Rua

Ferreira

Saggin

Miura

et al. 2018

PDM

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“…In the tourism industry, the adoption of these co-evolutionary ideas, fertilized by the evolutionary economic geography (EEG) literature, helps to understand and explain the evolution of regional and local economies [67,[105][106][107][108]. As a result, the role played by new sustainabilityoriented business models in enabling novel modes of value co-creation between firms, tourists, and territories, through new effective forms of behaviours between firms and individuals characterized by participation and collaboration [1,4,6,10,36,43,109] is emphasized. These increasing levels of contact enhance the value of the tourists' experience, with positive effects for firms in terms of tourists' loyalty and satisfaction.…”

Section: The Relationship Between Sustainability Co-evolution and Vmentioning

confidence: 99%

“…In particular, tourists live temporarily in the territories that they have chosen to visit, interacting with the local communities and religious accommodations that host them, producing and enjoying many different experiences [2,10,41,43,118]. This allows the sharing of beliefs, values, knowledge, and culture among all the actors involved, who become co-protagonists of the value co-creation processes of the service offered [1,2,[4][5][6]10,36,[119][120][121]. Therefore, the creation and development of religious accommodations are possible if all the actors involved at multiple levels synergistically cooperate on the basis of common interests and values.…”

Section: The Relationship Between Sustainability Co-evolution and Vmentioning

confidence: 99%

“…In this regard, an increasing role could be played by religious accommodations as a new hospitality model able to enhance the local historical and cultural heritage and meet the sustainability requirements [7,39] according to the evolution of tourists' needs [40,41]. Moreover, this new hospitality model allows value co-creation processes based on effective interactions between tourist firms, tourists, and local communities, determining the value of the tourism experience [10,11,36,42,43] and improving the welfare of individuals and communities, as well as tourist firms' performance [1,2,4,6,44,45].…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, tourism development is increasingly based on the virtuous cycle that is being established between sustainability, innovation, and competitiveness, aimed at creating value through co-creation processes between tourism firms and other actors (i.e., local community, tourists, policy makers) operating within their territory and able to produce a unique experience [1][2][3][4][5][6][7][8][9][10][11].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Interpreting Sustainability through Co-Evolution: Evidence from Religious Accommodations in Rome

Paniccia¹,

Leoni²,

Baiocco³

2017

Sustainability

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Abstract:In recent decades, concepts such as sustainability, innovation, and competitiveness have become fundamental for the development of tourist destinations, and thus, particularly, for the generation of value co-creation processes. To understand the role of tourism firms in these processes, more theoretical and empirical research is required. This paper addresses this need by examining the increasing role played by religious accommodations, adopting a co-evolutionary approach to sustainability and the resulting value co-creation processes. The study focuses on the dynamics of the relationship between this new hospitality model, territories, and tourists, through the analysis of six case studies localized in the historic centre of Rome (Italy). Findings show that religious accommodations can be considered as a new sustainability-oriented hospitality model that, by creating effective multi-level co-evolutionary adaptations with its territory and tourists, positively affects sustainable development as well as the generation of value co-creation processes. The paper contributes significantly both to sustainability literature and to the study of new hospitality models. Thus, theoretical and managerial implications emerge, together with suggestions for future research.

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Extraordinary consumer experiences: Why immersion and transformation cause trouble

Lindberg

Østergaard

2015

J of Consumer Behaviour

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This paper presents and discusses how consumers are transformed in and out of immersion during extraordinary, long-lasting wilderness canoeing experiences. Based on a hermeneutic multi-phase empirical approach we show how extraordinary experiences can be dynamic, multi-faceted and emergent. The positive connotations of prior research are questioned as we find that consumers face various paradoxes and ambiguities throughout the various consumption phases. While a major part of research today focuses on the co-creation efforts of consumers when they combine various on-site resource of experiencescapes, our findings point to the importance of understanding consumer resources. The distinction held between the ordinary-extraordinary does not hold within the present context, and we discuss how role conflicts may influence transformation and immersion during consumption of experiences.

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Value Co-Creation Significance of Tourist Resources

Cited by 347 publications

References 58 publications

O Valor Percebido pelo Consumidor Brasileiro de Tênis para Corrida de Rua

O Valor Percebido pelo Consumidor Brasileiro de Tênis para Corrida de Rua

Interpreting Sustainability through Co-Evolution: Evidence from Religious Accommodations in Rome

Extraordinary consumer experiences: Why immersion and transformation cause trouble

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