Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour

Gallarza, Martina G.; Saura, Irene Gil

doi:10.1016/j.tourman.2004.12.002

Cited by 1,086 publications

(1,033 citation statements)

References 71 publications

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“…For example, the higher the quality in relation to the price paid, the greater the value perceived by consumers (Ostrowski, O'Brien, & Gordon, 1993). The positive relationship between perceived value and satisfaction has similarly been identified in the tourism field (Gallarza & Saura, 2006;Lee, Yoon, & Lee, 2007). Accordingly, this relationship is included in the framework of the proposed TSI system.…”

Section: Literature Reviewmentioning

confidence: 79%

The Hong Kong tourist satisfaction index

Song

Veen

et al. 2012

Annals of Tourism Research

168

198

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This study develops a tourist satisfaction assessment system based on a dual-model framework and demonstrates its general applicability. The first model concerns tourist satisfaction and its key antecedents and consequences. Structural equation modelling is employed to investigate the relationships amongst the constructs in the theoretical framework, and is then used as a basis for the computation of sectoral-level tourist satisfaction indexes. The second model is designed to estimate an aggregate service satisfaction index and an overall destination satisfaction index using a multiple indicator and multiple cause approach. The framework is applied to a large dataset that represents six tourism-related sectors and seven major source markets of inbound tourism to Hong Kong.

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Section: Literature Reviewmentioning

confidence: 79%

The Hong Kong tourist satisfaction index

Song

Veen

et al. 2012

Annals of Tourism Research

168

198

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“…Consumers' perceived ethicality of a hotel brand has been found to translate into a positive evaluation of the hotel brand (Gallarza et al 2006). Previous studies have suggested that brands are the quickest way to identify with the consumer while differentiating the goods and services offered by the brand.…”

Section: Discussionmentioning

confidence: 99%

An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty

Fatma¹,

Rahman²

2017

Service Science

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Abstract. This study aims to examine the influence of consumer-perceived ethicality of a hotel brand on customer brand loyalty through the customer identification with the brand, considering the mediating role of affective commitment and trust. The findings suggest that when consumers have an ethical perception of a company's behavior, they tend to be more identified with the hotel brand, which results in favorable judgment of the hotel brand in terms of developing affective attachment to the brand (affective commitment) and willingness to rely on that brand (brand trust). This positive evaluation of a hotel brand results in determining the customer long-term relationship with the brand (brand loyalty). This study aims to contribute to the underresearched area of business ethics and hotel brands by examining the relational perspective of brand loyalty, and characterizes the relationship between consumer-perceived ethicality and brand loyalty through customers' brand identity, brand trust, and affective commitment.

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“…In tourism, recent academic research finds a direct and positive relationship between perceived value and affective loyalty in studies by Sánchez et al (2006) in an investigation of travel agencies, and by Forgas et al (2010Forgas et al ( , 2011 in studies of airline companies, so we put forward the following hypothesis: Some studies test the relationship between perceived value and conative loyalty, such as Lee, Yoon, & Lee, 2007), who identify this relationship in war-related tourism and Gallarza and Gil (2006) in the tourism behaviour of students, which leads to the following hypothesis:…”

Section: Perceived Value To Tourism Destinationmentioning

confidence: 97%