Value-in-Use: Antecedents, Dimensions, and Consequences

Bruns, Katherina; Jacob, Frank

doi:10.15358/0344-1369-2016-3-135

Cited by 22 publications

(5 citation statements)

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“…Moreover, the mediated relationships between pull-and push-LBA are more salient among consumers of low PSE (vs high PSE) and Gen Z (vs other generations). The findings reflect the importance of supplier and customer resources as well as their integration in the value co-creation process (Bartelheimer, 2020;Bruns and Jacob, 2016;Eggert et al, 2018;Macdonald et al, 2016); they also advance the LBA literature in clarifying the boundary conditions for the effectiveness of LBA.…”

Section: Findings and Academic Contributionssupporting

confidence: 59%

“…Although there is no well-recognized structure of value-in-use of technology-based services, the common dimensions that emerge from most studies include the concepts of perceived usefulness and perceived ease of use. For example, technical dimension, decision support of functional dimension, channel functionality of spatial dimension and temporal efficiency/usefulness and speediness of temporal dimension in Heinonen (2009) and Heinonen and Strandvik (2009), performance value in Gummerus and Pihlström (2011), professionalism/need for achievement, productivity and personal self-fulfillment in Bruns and Jacob (2014, 2016), and level of a user’s performance in Hartwig and Jacob (2018) all are related to the extent to which the outcome of a service usage helps users to achieve their goals, improve their daily tasks, pursue their interests, or solve their problems effectively and reliably, which reflect the concept of perceived usefulness. Further, process easiness/functionality of functional dimension, spatial latitude and navigation of spatial dimension and temporal latitude of temporal dimension in Heinonen (2009) and Heinonen and Strandvik (2009), convenience value in Gummerus and Pihlström (2011), convenience and flexibility/independence in Bruns and Jacob (2014), and use process ubiquity, individual effort required and level of use process adaptability in Hartwig and Jacob (2018) all pertain to the ease, effortlessness and smoothness of using a service and aligns with the idea of perceived ease of use.…”

Section: Literature and Hypothesesmentioning

confidence: 99%

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The role of privacy-related factors in consumer perceptions of smart advertising

Shieh,

Ling,

Liu

2024

JSTP

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PurposeAs a smart service, location-based advertising (LBA) integrates advanced technologies to deliver personalized messages based on a user’s real-time geographic location and needs. However, research has shown that privacy concerns threaten the diffusion of LBA. This research investigates how privacy-related factors (i.e. LBA type, privacy self-efficacy (PSE) and consumer generation) impact consumers’ value-in-use and their intention to use LBA.Design/methodology/approachThis study developed and examined an LBA value-in-use framework that integrates the role of LBA type, consumers’ PSE and consumer generation into the technology acceptance model (TAM). Data were collected through two experiments in the field with a total of 374 consumers. The proposed relationships were tested using PROCESS modeling.FindingsThe results reveal that pull (vs push) LBA causes higher value-in-use in terms of perceived usefulness and perceived ease of use, leading to greater usage intention. Further, the differences in the mediated relationship between pull- and push-LBA are larger among consumers of low PSE (vs high PSE) and Generation Z (vs other generations). The findings suggest that the consumer value-in-use brought about by LBA diminishes when using push-LBA for low PSE and Generation Z consumers.Originality/valueThis research is the first to integrate the privacy-related interactions of LBA type and consumer characteristics into TAM to develop a TAM-based LBA value-in-use framework. This study contributes to the literature on service value-in-use, smart services and LBA by clarifying the boundary conditions that determine the effectiveness of LBA in enhancing consumers’ value-in-use.

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Section: Findings and Academic Contributionssupporting

confidence: 59%

Section: Literature and Hypothesesmentioning

confidence: 99%

The role of privacy-related factors in consumer perceptions of smart advertising

Shieh,

Ling,

Liu

2024

JSTP

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“…SAT demonstrates the perceptions of customers with products and services that service providers provided (Oliver, 2014). VIU plays an important role in reinforcing feelings, including SAT and trust (Bruns and Jacob, 2016). Da Silva et al (2022) demonstrated that students who use education services and have their expectations exceeded will be satisfied and, thus, perceive the consequences of these services delivered as facilitating their process or rather will realize VIU.…”

Section: Research Model and Hypotheses Developmentmentioning

confidence: 98%

Customers’ positive WOM toward m-banking: a standpoint of extended fairness theory and value-in-use

2023

JSTPM

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Purpose This paper aims to illuminate a mechanism of positive word of mouth (PWOM) toward mobile banking (m-banking) by extending the fairness theory (FAT) with satisfaction (SAT) and value-in-use (VIU). Design/methodology/approach A research model is examined by obtaining data from a web-based survey of 398 respondents who have used m-banking in Vietnam. AMOS 21.0 software is applied to analyze the hypothetical model with covariance-based structural equation modeling. Findings The results reveal that price fairness (PRI) is of primary importance of fairness perception (FAI) in m-banking, followed by informative fairness, procedural fairness, interactional fairness and distributive fairness. Furthermore, SAT and VIU play a vital role in developing PWOM. In addition, FAI exerts a positive influence on SAT and VIU. Practical implications This study would help practitioners have the deep insights into affective and behavioral responses among customers and develop effective marketing trajectories to spur SAT, VIU and PWOM toward m-banking. The results hint that marketers may be tempted to simultaneously focus on the important dimensions of FAIs as they are indispensable to derive SAT and VIU from a customer perspective. This research assists governments and banks to adopt training programs and policies that will incite customer behaviors toward m-banking. Originality/value The value of the work lies in the combination between FAT with SAT to enlighten FAI and PWOM toward m-banking in a developing country. To the best of the authors’ knowledge, this work is among the first to consider VIU that motivates PWOM. Moreover, this study links PRI to FAI to understand PWOM among Vietnamese customers.

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“…Instead, existing e-service ViU research streams are dedicated to the examination of ViU antecedents (e.g., Bruns & Jacob, 2016;Chen & Dubinsky, 2003;Kleijnen et al, 2007), e-service design (e.g., Blaschke et al, 2019;Schmidt-Rauch & Schwabe, 2014;Sousa et al, 2008), customer participation (e.g., Heinonen, 2006bHeinonen, , 2009Heinonen & Strandvik, 2009) and e-service ecosystems (e.g., Beverungen et al, 2017;Grieger & Ludwig, 2019;Hein et al, 2019Hein et al, , 2020, and from these streams, several ViU conceptualizations have emerged. In accordance with the e-service literature's longstanding focus on service quality, e-service ViU is commonly based on a benefit/sacrifice understanding (e.g., Cho & Menor, 2010;Heinonen, 2004Heinonen, , 2006a, which contrasts with Macdonald et al's (2016) goal-oriented ViU perspective.…”

Section: Introductionmentioning

confidence: 99%

More than a snapshot: dynamic value-in-use emergence in e-services

Bulawa

Jacob

2021

Electron Markets

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Supporting consumers’ value-in-use (ViU) emergence throughout a usage process has become increasingly challenging as, in today’s environment, usage has shifted from discrete events to continuous e-service interactions. Although researchers acknowledge that ViU is dynamic and evolves over time, most studies treat it as a static concept. Using the empirical context of language learning applications, the authors adopt a dynamic perspective on e-service ViU and extend it with regulatory mode theory using a qualitative approach. By applying the underlying functions of self-regulation: locomotion and assessment, the authors investigate how ViU emerges throughout a usage process and establish an eight-stage ViU emergence process, ranging from initial trigger to termination. By examining a consumer’s usage, assessments, and movements, practitioners can pinpoint a consumer’s location in the ViU emergence process and take appropriate measures to further promote ViU emergence in e-services.

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Value-in-Use: Antecedents, Dimensions, and Consequences

Cited by 22 publications

References 0 publications

The role of privacy-related factors in consumer perceptions of smart advertising

The role of privacy-related factors in consumer perceptions of smart advertising

Customers’ positive WOM toward m-banking: a standpoint of extended fairness theory and value-in-use

More than a snapshot: dynamic value-in-use emergence in e-services

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