With the increasing number of usage-based offerings, such as smartphone apps, consumers' usage processes are becoming increasingly relevant for scientific research. Thus, the concept of value-in-use is of particular importance. The paper presents a method for analyzing usage processes and capturing value-in-use. Based on a study of smartphone usage, the approach developed shows that valid value dimensions can be identified which characterize value-in-use. The proposed method proves to be a promising approach for value-in-use conceptualization.

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