“…He claims that this detachment happens when the rhetoric at a macroorganizational level, in the communications of principles, clashes with the every-day accountability activities of the organization. This is particularly relevant because, when the organization drifts from its founding principles, it can potentially lead to disengagement or, even worse, degeneration (Cornforth et al, 1988;Cornforth, 1995Cornforth, , 2014Cheney, 1999;Webb and Cheney, 2014;Jones, 2007;Langmead, 2017). Similarly, Bousalham and Vidaillet (2018) explore how, even in alternative organizational forms, solidarity principles can succumb to competition or, even worse, can be used rhetorically and instrumentally to sell an image, using a weak form of reputational accountability (Grant and Keohane, 2005).…”