2020
DOI: 10.1111/deci.12442
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Valuing Personal Data with Privacy Consideration

Abstract: A key challenge in information privacy research is how to value personal data with privacy consideration. In this study, we propose an experimental auction approach for valuing personal data. We use the generalized second‐price auction to assess the monetary values of individuals’ identity, demographic, and private information. We find that individuals’ economic valuation of personal data is consistent with their actual self‐disclosure behaviors. The economic valuation approach also produces results that are c… Show more

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Cited by 16 publications
(2 citation statements)
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References 61 publications
(79 reference statements)
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“…Personal data is information on an individual's attributes, name, age, gender, education, occupation, address, and family status (Li et al, 2021). Another meaning of "personal data" is private and confidential information in the form of a person's identity, code, symbol, letter, or number (Latumahina, 2014).…”
Section: Theoretical Basismentioning
confidence: 99%
“…Personal data is information on an individual's attributes, name, age, gender, education, occupation, address, and family status (Li et al, 2021). Another meaning of "personal data" is private and confidential information in the form of a person's identity, code, symbol, letter, or number (Latumahina, 2014).…”
Section: Theoretical Basismentioning
confidence: 99%
“…First, we recognize that individuals are not capable of always acting with their own (or collective) interests in mind [ 50 ]. Specifically in their health data sharing attitudes, even though people may be aware of the value of data and potential privacy issues, their actions are often contrasting to their stated beliefs [ 51 , 52 ].…”
Section: Introductionmentioning
confidence: 99%