The author argues that blackness in Ecuador must be viewed in terms of personal, social, cultural, political, and economic processes embedded in particular time/space contexts. The official imagination of national identity constructed by white and white‐mestizo elites imposes a racist reading on the map of national territory, conceiving rural areas as racially inferior, indolent, backward, and culturally deprived, constituting burdens and challenges to the full development of the nation. In the logic of this racial/spatial order, the migration of blacks to urban centers threatens white‐mestizo society, which can no longer ignore the presence of Afro‐Ecuadorians.