Variability and abstraction in evaluative conditioning: Consequences for the generalization of likes and dislikes

Reichmann, Kathrin; Hütter, Mandy; Kaup, Barbara; Ramscar, Michael

doi:10.1016/j.jesp.2023.104478

Cited by 8 publications

(3 citation statements)

References 73 publications

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“…Images of climate change solutions were not included in the stimulus set proposed by this study but could be an interesting option for future research when investigating evaluative conditioning for pro-environmentally oriented individuals. Moreover, future research may consider increasing the variability of climate change images in the stimuli set to improve the categorical representation of positive and negative affect, which could increase the generalization of the conditioned response towards novel instances ( Reichmann et al, 2023 ).…”

Section: Discussionmentioning

confidence: 99%

Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging

Leeuwis,

van Bommel,

Tsakiris

et al. 2024

Front. Psychol.

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IntroductionThe necessity to promote pro-environmental behavior change in individuals and society is increasingly evident. This study aimed to investigate the effect of evaluative conditioning on consumers’ perception of product packaging.MethodsWe first produced two stimulus sets: one including images of supermarket products with different packaging and the other containing affective images of healthy nature (positive) and climate change impact (negative). These images were then paired in an evaluative conditioning experiment where respondents were informed about the impact of product packaging.ResultsWe found an effect of conditioning depending on the initial sustainability perception that participants had toward product packaging. Pairing products for which participants were uncertain about their sustainability with negative or positive affective images had a significant effect on the sustainable associations of the consumers in a negative or positive direction, respectively. However, the impact of conditioning on products that clearly had (un)sustainable packaging was not that strong.DiscussionThese results provide new tools and evidence to further investigate the power of evaluative conditioning in pro-environmental attitude and behavior change.

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Section: Discussionmentioning

confidence: 99%

Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging

Leeuwis,

van Bommel,

Tsakiris

et al. 2024

Front. Psychol.

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“…However, until now it is not clear whether the gain in performance seen in studies examining this idea is actually due to abstraction processes taking place. Initial research in the domain of evaluative conditioning suggests that this is indeed the case (Reichmann et al, 2022 ). Future research is necessary to confirm the presumed relationship between learning success and the format of the representations created.…”

Section: Learningmentioning

confidence: 98%

“…Differences concerning the variability of the exemplars on both sides of the target relationship might explain differences in the stability of the learned associations as they are typically observed in classical vs. evaluative conditioning 11 (Hofmann et al, 2010 ). Recent research directly manipulating the variability of the exemplars presented as conditioned stimuli in an evaluative conditioning paradigm showed the hypothesized relationship between variability and abstraction (Reichmann et al, 2022 ).…”

Section: Learningmentioning

confidence: 99%

Modal and amodal cognition: an overarching principle in various domains of psychology

Kaup,

Ulrich,

Bausenhart

et al. 2023

Psychological Research

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Accounting for how the human mind represents the internal and external world is a crucial feature of many theories of human cognition. Central to this question is the distinction between modal as opposed to amodal representational formats. It has often been assumed that one but not both of these two types of representations underlie processing in specific domains of cognition (e.g., perception, mental imagery, and language). However, in this paper, we suggest that both formats play a major role in most cognitive domains. We believe that a comprehensive theory of cognition requires a solid understanding of these representational formats and their functional roles within and across different domains of cognition, the developmental trajectory of these representational formats, and their role in dysfunctional behavior. Here we sketch such an overarching perspective that brings together research from diverse subdisciplines of psychology on modal and amodal representational formats so as to unravel their functional principles and their interactions.

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Efficacy of a cognitive training based on inhibitory spillover and attribute conditioning: No weight and food intake reductions in adults with overweight and obesity

Schroeder,

Vöhringer,

Hütter

et al. 2024

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Variability and abstraction in evaluative conditioning: Consequences for the generalization of likes and dislikes

Cited by 8 publications

References 73 publications

Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging

Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging

Modal and amodal cognition: an overarching principle in various domains of psychology

Efficacy of a cognitive training based on inhibitory spillover and attribute conditioning: No weight and food intake reductions in adults with overweight and obesity

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