Abstract. Recent experimental observations at JET show evidence of reduced ion temperature profile stiffness, hypothesised to be due to concomitant low magnetic shear (ŝ) and significant toroidal rotational flow shear. Non-linear gyrokinetic simulations are performed, aiming to investigate the physical mechanism behind the observations. A comprehensive set of simulations are carried out, comparing the impact on the ion heat flux of various parameters that differ within the data-set. These parameters include q,ŝ, rotation, effect of rotation on the magnetohydrodynamic (MHD) equilibrium, R/L n , β e , Z ef f , and the fast particle content. The effect of toroidal flow shear itself is not predicted by the simulations to lead to a significant reduction in ion heat flux, due both to an insufficient magnitude of flow shear and significant parallel velocity gradient destabilisation. It is however found that non-linear electromagnetic effects due to both thermal and fast-particle pressure gradients, even at low β e , can significantly reduce the profile stiffness. A total of five discharges are examined, at both inner and outer radii. For all cases studied, the simulated and experimental ion heat flux values agree within reasonable variations of input parameters around the experimental uncertainties.PACS numbers: 52.30. Gz, 52.35.Ra, 52.55.Fa, 52.65.Tt Ion temp. profile stiffness: non-lin. gyrokinetic simu. and comparison with exp.