Variations on a theme: exploring understandings of the marketisation concept in civil society research

Deepening and broadening the field: introduction to Research Handbook on Nonprofit Governance

“…This rich variation of entities and organizational solutions has recently been described using the metaphor of a zoological garden (Young et al, 2016). The metaphor points to a wealth of organizational species contributing with their particularities to the genetic pool of diversity, which characterizes the complexity in civil society; this diversity also adds to the hybrid character noted in the contemporary and more general nonprofit management literature (Anheier and Toepler, 2020;Mankell and Hvenmark, 2020). Such a development heralds, for example, the entry and expansion of social enterprises as well as an increased influence of market and managerial logics, which recently have been identified also in the nonprofit governance literature and are addressed in the contributions by Maier and Meyer (Chapter 2) and Mair and Wolf (Chapter 16) in this Handbook.…”