“…The vehicle industry is currently in a state where the established gasoline/diesel fuelled internal combustion engine (ICE) is being challenged by a number of alternative fuels and powertrain technologies (Orsato and Wells, 2007;Oltra and Saint Jean, 2009;Browne et al, 2012;Calabrese, 2012). Still, many of the proposed cleaner technology alternatives remain in a prototype stage; production and sales on a commercial basis is limited and the established technology dominates the market (Orsato et al, 2012;Sierzchula et al, 2012).…”