This paper evaluates the effectiveness of incorporating digital video into a traditional Cook's Tour as part of a 7--day road trip around the east coast of New Zealand's North Island over a four year period.Student--generated video diaries summarised landscape features and processes at fieldsites, empowering students through active learning and small group collaborations. Student response was assessed via pre-- and post--fieldtrip questionnaires, focus group, and video diary reflection. Marks were analysed before and after the introduction of on--site student video production. Results of this research indicate the positive influence and statistically significant effects of this approach on student learning.