2020
DOI: 10.1287/isre.2019.0915
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Video Killed the Radio Star? Online Music Videos and Recorded Music Sales

Abstract: We study how online video platforms affect the sales volume and sales distribution of recorded music. To do so, we study two events that removed and then partially restored access to online music videos for consumers in Germany. Because of a legal dispute, virtually all music videos were blocked from YouTube, which led to a decrease in record sales of about 5%–10%. When the dedicated platform Vevo entered a few years later, record sales increased again by a similar amount. This is effect can be attributed to u… Show more

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Cited by 52 publications
(37 citation statements)
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“…Lee (2018) performed a similar study on the sharing of pirated music over the BitTorrent network and found that piracy did lead to losses for top artists but also helped more unknown artists gain recognition and attract fans. Kretschmer and Peukert (2020) find evidence of a similar diffusion effect associated with online music streaming, where having content available to stream increased music sales by 10%. The potential benefits of diffusion may be sufficient for firms to deliberately choose to release a version of their product for free in order to generate greater product diffusion (Nan, Wu, Li, & Tan, 2018; Sundararajan, 2004).…”
Section: Literature Reviewmentioning
confidence: 91%
“…Lee (2018) performed a similar study on the sharing of pirated music over the BitTorrent network and found that piracy did lead to losses for top artists but also helped more unknown artists gain recognition and attract fans. Kretschmer and Peukert (2020) find evidence of a similar diffusion effect associated with online music streaming, where having content available to stream increased music sales by 10%. The potential benefits of diffusion may be sufficient for firms to deliberately choose to release a version of their product for free in order to generate greater product diffusion (Nan, Wu, Li, & Tan, 2018; Sundararajan, 2004).…”
Section: Literature Reviewmentioning
confidence: 91%
“…Another element we anticipate seeing is the effect of musicianship on media usage. In recent years, online musicstreaming services have become quite popular and have affected record sales (Kretschmer and Peukert, 2020;Lee et al, 2020) and professional musicians' survival strategies (Kaimann et al, 2021). During the pandemic, this shift from live events to online services has been even more accelerated (Camilleri and Falzon, 2020;Coman, 2020;Sun et al, 2020;Boyce et al, 2021).…”
Section: Musicianshipmentioning
confidence: 99%
“…El recorrido histórico de este producto ha seguido evolucionando, de modo que Vernallis (2013) lo reconoce como una manifestación cultural propia de la sociedad que lo crea y consume. Un modelo versátil acogido hoy a la digitalización de la industria musical (Pérez-Rufí & Rodríguez-López, 2017), donde, gracias a la reducción de los costes de producción, distribución y promoción en red, el número de canciones se ha triplicado (Kretschmer & Peukert, 2020). Las redes sociales han cambiado por completo el modo en que los usuarios interactúan con el vídeo musical, adaptándose a diversidad de pantallas.…”
Section: Introductionunclassified