1999
DOI: 10.1145/306549.306558
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Viewpoint: challenging the new conventional wisdom of net commerce strategies

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Cited by 43 publications
(17 citation statements)
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“…In particular, thisapplies to company-controlled communication, giving companies the ability to customize information with regard tothe individual needs of a particular customer and to optimize the customer's feedback opportunities (Kierzkowski et al, 1996). At the same time, companies also face completely new challenges arising from customer-controlledInternet communication, such as the growing importance of mark strength, economies of scale and size (Gallaugher, 1999).…”
Section: Introductionmentioning
confidence: 99%
“…In particular, thisapplies to company-controlled communication, giving companies the ability to customize information with regard tothe individual needs of a particular customer and to optimize the customer's feedback opportunities (Kierzkowski et al, 1996). At the same time, companies also face completely new challenges arising from customer-controlledInternet communication, such as the growing importance of mark strength, economies of scale and size (Gallaugher, 1999).…”
Section: Introductionmentioning
confidence: 99%
“…In particular, this applies to company-controlled communication, giving companies the ability to customize information with regard to the individual needs of a particular customer and to optimize the customer's feedback opportunities [Kierzkowski et al 1996]. At the same time, companies also face a completely new challenge arising from customer-controlled Internet communication, such as an altered importance of brand strength, economies of scale and size [Gallaugher 1999].…”
Section: Introductionmentioning
confidence: 99%
“…Reintermediation occurs when a new intermediary www.elsevier.com/locate/im Information & Management 43 (2006) [1002][1003][1004][1005][1006][1007][1008][1009][1010][1011][1012][1013] emerges employing a lower-cost distribution method. Some e-marketing literature has proposed that disintermediation will be widespread and electronic markets will automatically reduce the need for brokers [15,8]. Examples of these have occurred in several industries, most notably travel, where consumers have been dealing online directly with the providers or online intermediaries, by-passing established ''bricks and mortar'' stores [34].…”
Section: Introductionmentioning
confidence: 99%