“…If we thus start by looking at the socialness of rune-stones, as previously stated, the collective and cultural dimension of rune-stones may appear obvious on several levels as they form messages, media, and contexts that were publicly displayed and prominently placed in landscapes and social spaces. These stones were loaded with textual and non-textual deixis, which has been discussed largely only for Late-Viking-Age stone inscriptions (Jesch 1998, 464;Zilmer), and certain types of early formula. Additionally, the understanding of these predominantly short reference-specific messages-with their many nomina propria, titles, and epithets-presupposes collective knowledge and traditions.…”