“…This drove the importation of French grape varietals, the hiring of French enologists, and the use of foreign production techniques for “modern wine.” There was increasing “ disdain for the other wine, the one there was before ” (Tapia, 2015: 21), the untutored and curled grapes, processed with tubs, shaking sifters, leather, and bare feet (Tapia, 2015). Condescending narratives arose against traditional, artisanal vineyards (Jerkovic et al, 2022). However, peasant wineries continued to be valued as a source of wine which was socially integrated and popularly distributed, and continued to be the main source of national consumption until the late 20th century (Lacoste, 2021), despite a lack of resources, marketing, or access to technical assistance (Vergara, 2019).…”