Vintage Fashion Retailing: Building the Store Brand

McColl, Julie; Canning, Catherine; Shearer, Linda; McBride, Louise

doi:10.1007/978-981-10-7007-5_4

Cited by 6 publications

(2 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Managers and executives should generate higher and better consumer perceptions of individuality, consistency and BCont. Keeping track of what consumers know about BA is advisable in order to improve higher PV and BT among their target audience (McColl et al , 2018). For this purpose, it could be useful considers the value of using three approaches to assess brand knowledge: free association technique, storytelling and collage-creation (Pera and Viglia, 2016).…”

Section: Conclusion Limitations and Future Researchmentioning

confidence: 99%

Brand authenticity leads to perceived value and brand trust

Hernández

Lewis

2019

EJMBE

View full text Add to dashboard Cite

Purpose This paper investigates consumer perceptions of brand authenticity (BA), perceived value (PV) and brand trust (BT) into the context of craft beer market. The purpose of this paper is to examine the statistical associations between these constructs as well as the three antecedents of BA: individuality, consistency and continuity. Design/methodology/approach The survey, delivered in an online format, was completed by 749 respondents from the USA. These respondents were gained through a basic simple random sampling technique. After conducting data analysis techniques such as reliability, correlation and regression, all five research hypotheses were accepted. Findings All three antecedents of BA were found to have significant influence on the first-order construct. Also, BA was shown to have a substantial effect on both PV and BT. The relationship between brand individuality and BA was the most significant of the five, while the association between BA and PV was found to be the least significant. Originality/value Prior research on BA, the majority of which has involved a qualitative approach, has been severely limited. The authors’ work deepens the study of the effects of BA, or its various antecedents, on PV and BT, enhancing the research with an empirical, quantitative analysis. In addition to the shortage of investigation related to these factors, there has been a nearly complete absence of the application of these variables to the craft beer market.

show abstract

Section: Conclusion Limitations and Future Researchmentioning

confidence: 99%

Brand authenticity leads to perceived value and brand trust

Hernández

Lewis

2019

EJMBE

View full text Add to dashboard Cite

show abstract

“…More recently, vintage fashion has been defined as garments that are at least twenty years old and from an era that is valued for its authentic and unique values (Fischer, 2015;Blazquez Cano, Doyle & Zhang, 2018;Carey et al 2018;Kent, Winfield & Shi, 2018;McColl, Canning, Shearer & McBride, 2018;Ryding, Wang, Fox & Xu, 2018). Kent et al (2018), however, argue that it is difficult to standardise the concept of vintage fashion, as vintage fashion may not be valued by its date but by its condition.…”

Section: Vintage and Second Hand Fashionmentioning

confidence: 99%

Vintage Fashion Consumption as a Sustainable Choice

Michalowska¹,

McColl²,

Canning³

2023

Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation

Self Cite

View full text Add to dashboard Cite

show abstract

Investigating the art‐infusion effects of vintage products

Schibik,

Spears,

Strutton

2024

Psychology and Marketing

View full text Add to dashboard Cite

Art has been successfully positioned as a promotional tool inside marketing settings. This research examines various relationships between vintage products and art. Three studies investigated whether (a) consumers perceived vintage products as more art‐like than modern versions of the same products; (b) vintage products positively affected consumers' evaluations of nearby products by inducing art‐infusion‐like spillover effects; and (c) the observed effects emerged from the ability of vintage products to engage consumers' social‐self perceptions. This research extended the theoretical and practical utility of art‐infusion effects to a new product type (vintage) and marketing function (promotions). Consumers were more likely to view vintage products, as opposed to contemporary goods, as works of art. This research was the first to position vintage products as art, to elicit art‐like infusion effects from vintage products, and to reveal positional consequences ensuing from art‐infusion effects without utilizing art as a promotional tool. Positioning value instead emerged from placing contemporary offerings physically near vintage products in promotional contexts.

show abstract

Vintage Fashion Retailing: Building the Store Brand

Cited by 6 publications

References 23 publications

Brand authenticity leads to perceived value and brand trust

Brand authenticity leads to perceived value and brand trust

Vintage Fashion Consumption as a Sustainable Choice

Investigating the art‐infusion effects of vintage products

Contact Info

Product

Resources

About