The representation of science, medicine, and technology has been an emerging agenda item for cultural and media research in the last decade. In part, its importance arises out of a concern for the public understanding of science (PUoS), which has been a priority in governmental policy discussions. This paper discusses how the utilization of cyberspatial communities can address the challenge of developing a global engagement with science and ethics, by considering the case of genetic technology and the role of experts in public debate. It critically appraises the PUoS and suggests that a way of advancing its methodological assumptions is through developing a “Public Engagemen with Ethics.” On this basis, concerns about scientific journalism are more effectively contextualized and enhance the possibility of ensuring that non-experts are aware of the importance of any scientific innovation