Virtual Fitting – Innovative Technology for Customize Clothing Design

The objective of this study was to develop a new method of designing ergonomically shaped men’s jackets that perfectly adapt to the customer’s body shape and style (i.e. custom made jackets). The study included 10 adult subjects who prefer to wear formal jackets to work. These subjects underwent 3D scans, and the images were used to execute the study objective. The constructive balance values of men’s jacket patterns were determined by considering the characteristics of the subject’s torso and preferred style. The longitudinal contours of the torso were described by parabolic equations, which were solved with the Gauss method. The obtained value of the constructive balance (1.5 ÷ 3 cm) was used to design jackets using a particular module of Gemini CADs, which allows the mathematical relations between the positions of specific points on the contour of a men’s jacket to be expressed. The pieces are designed in Gemini’s geometric layer. The designer can establish the mathematical relations based on his/her pattern-making competencies and human body and garment evaluation results. In a 3D virtual environment (Lectra-Modaris 3D), the customer’s avatars were dressed with the same jacket model but with different bust lines and various widths on the lateral side. The bust line level was established by using the backside length (measured from the seven-vertebra until the armpit level) and an allowance value, which was established after the human body backside curvature, garment silhouette, number of layers, etc. were analysed. Two variants of the jacket model were designed: a regular- and a medium-fit at the bust level (the value of the constructive bust allowance was 7 ÷ 10 cm). The garment position on the body was evaluated by studying its relative displacement when the avatar performed regular movements (moving his upper limbs). Thirteen cases were considered significant and used to analyse the jacket hemline relative displacement (relative to its horizontal position). These cases were analysed with factorial programming and a rotatable compound central programme with two independent variables. The best shape, size and position of the jacket on the virtual body were determined for the following situation: the value of the backside allowance (longitudinal direction) was between 1.6 and 4 cm, and the width of the jacket on the lateral side was calculated with the percentage of the constructive bust allowance ranging from 49% to 51%. With these parameters, the garment appears to fit the body well.

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“…Usually, the initial data that are necessary for drawing the patterns (for a men’s jacket) are as follows 4,5,22 :…”

Section: Designing 2d Patterns For a Men’s Fitted Jacketmentioning

confidence: 99%

“…The main stages in drafting pattern contours for garments supported by the shoulders via the geometrical method (Table 1 and Figure 5) have been reported in the literature. 4,22…”

Section: Designing 2d Patterns For a Men’s Fitted Jacketmentioning

confidence: 99%

A new approach to determining the constructive balance for the design of customised patterns of men garments

Avădanei

Olaru

Dulgheriu

et al. 2021

Journal of Engineered Fibers and Fabrics

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“…For clothing retailers, virtual fitting has become a favorite technology for investment. To replace actual fitting, virtual fitting simulation must illustrate silhouette, detail sizes, fits, ease, realistic fabric folds/drapes, and fabric color/texture that looks the same as the actual sample [7,9]. For example, Dongdaemun provides stores sponsored by Seoul with a virtual fitting service of producing clothes from virtual clothes designed by customers using 3D technology within 24 hours.…”

Section: B Virtual Fitting In the Design Chainmentioning

confidence: 99%

“…Most previous studies on virtual fitting or virtual try-on (VTO) have focused on technology [5,6,7], the effects and effectiveness [8,9,10,11], and consumer behavior [12,13,14]. These were either studied on its technology in design chain from the point of view of making clothes, or studies on effects and behavior from the point of view of customers.…”

Section: Introductionmentioning

confidence: 99%

Effects of 3D Virtual “Try-On” on Online Sales and Customers’ Purchasing Experiences

et al. 2020

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The advancement of the Internet and technology has made it possible to purchase and use different types of products and services online instead of offline. In particular, as the scale of online shopping malls is rapidly increasing, new functions have been tried and introduced to compensate for the limitation of not being able to directly wear clothes in an online mall. Among them, 3D virtual try-on is an innovative service and its technology is being advanced with continuous interest. Technological advances and interest in 3D virtual try-on have led to a variety of related studies. Most previous studies on virtual try-on have been conducted on the virtual fitting technology from the perspective of making clothes, or the effects and customer behavior from the customer perspective. However, there has been no research based on actual data of customers using 3D virtual try-on to show how virtual try-on affects sales. Therefore, this study understands the fundamental meaning of virtual 'try-on' as a customer experience and examines the effects of 3D virtual try-on on online sales. We create a 3D body model complemented by adding more diverse body shapes and sizes, and investigate the effects of virtual try-on on online sales through actual data. In addition, qualitative data including interviews are used to complement and interpret the results. The results show that virtual tryon affects the sales results: the average sales per customer increased by 14,000 won (13USD). The most important finding is that the return rate decreased by 27% by filtering out incorrect sizes and fits. Virtual tryon may very well replace physical fitting rooms. This study presents an advanced technology of 3D virtual try-on and shows that virtual try-on is an effective tool to boost sales and decrease customer's returns in a case study of women's casual L brand. INDEX TERMS virtual try-on (VTO), 3D clothes digitization, customized body, customer experience, online sales

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“…a garment), an enterprise needs to build an interaction platform through a network that allows its customers to choose materials, styles and dimensions at different time and from different locations for their desirable products. The core and key technology of individual product customization is the product virtual display technology (Jiang et al , 2010; Saina et al , 2013), where customers need to see the real-time virtual display effect of their own designed products.…”

Section: Introductionmentioning

confidence: 99%

Framework of personalized clothing visualization

Zhu

Shi

et al. 2017

IJCST

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Purpose The Web 3D virtual display technology for personalized clothing based on Unity3D is studied in this paper. The framework of the technology is described. The development steps including personalized clothing design and modeling, interaction and virtual display technology based on Unity3D are given out. The purpose of this paper is to provide a feasible technical route and support for the virtual display for the customized products. Design/methodology/approach The paper opted for an exploratory study using the open-ended approach of grounded theory, including the Web 3D virtual display technology for personalized clothing based on Unity3D. Findings A feasible technical route for the virtual display of the customized products is provides in this paper. Originality/value This paper fulfills a software and has practical use.

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Virtual Fitting – Innovative Technology for Customize Clothing Design

Cited by 19 publications

References 3 publications

A new approach to determining the constructive balance for the design of customised patterns of men garments

A new approach to determining the constructive balance for the design of customised patterns of men garments

Effects of 3D Virtual “Try-On” on Online Sales and Customers’ Purchasing Experiences

Framework of personalized clothing visualization

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