The article is devoted to the philosophical analysis of the phenomenon of technology and its influence to the content of modern socioculture. Based on the tradition of interpreting the phenomenon of technology as an explication of the content and structure of knowledge, the algorithm of effective activity and interaction, the author argues that the development of technology is not identical to increasing the number of tools and mechanisms, but means, above all, a simple and effective model of communication and social cooperation, which causes scientific and technological progress. It is argued that technology is the cement of modern culture, the channel of interaction between different levels of architecture of modern civilization. The understanding of the actual ontology of the technocratic standard as a space of pure freedom, purity of metaphysics is consistently substantiated, and therefore it is conceptualized that technology is the realization or materialization of possibility. It is proved that the metaphysical category of essence is replaced by the principle of functionality in the space of virtuality in the modern information society. The author argues that the development of virtual reality technologies is not the cause of such processes, but rather a natural consequence of history as the progress of human freedom. The idea of parity of actual and potential in the worldview orientations of the inhabitant of virtual space is substantiated, and it’s creates a distorted focus of perception of everyday life as vague and meaningless. Accordingly, virtual reality changes the predications of its own expediency: from the purpose of sublimation of irrational impulses to the production of rationality of a new emotional-affective variety, the criterion of which is fair to consider the metrics of public attention and publicity. The author argues that given the understanding of culture as a strategy of human survival, the issue of education is especially important not only as the acquisition of certain competencies, but also as a fundamental "experience of the possible."