2020
DOI: 10.1016/j.promfg.2020.02.062
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Virtual Reality enriched Business Model Canvas Building Blocks for enhancing Customer Retention

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Cited by 14 publications
(7 citation statements)
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“…The methodology used in the Business Model Canvas (Brunner & Wolfartsberger, 2020) (Shimasaki, 2020) consists of nine elements. The following is an explanation of the nine elements of the business model canvas: Customer Segments, Customer Relationships (Michalik et al, 2018), Channels, Value Propositions, Key Activities, Key Resources, Key Partnerships, Cost Structure, Revenue Streams (Osterwalder et al, 2010).…”
Section: Methodsmentioning
confidence: 99%
“…The methodology used in the Business Model Canvas (Brunner & Wolfartsberger, 2020) (Shimasaki, 2020) consists of nine elements. The following is an explanation of the nine elements of the business model canvas: Customer Segments, Customer Relationships (Michalik et al, 2018), Channels, Value Propositions, Key Activities, Key Resources, Key Partnerships, Cost Structure, Revenue Streams (Osterwalder et al, 2010).…”
Section: Methodsmentioning
confidence: 99%
“…The Business Model Canvas was first developed by Alexander Osterwalder and Yves Pigneur, BMC makes it easy for business owners or decision makers to see a business from the aspects available on the canvas making it easier to analyze or even modify these aspects to be used as a basis for formulating a business model. effective strategy (Brunner & Wolfartsberger, 2020). This business model represents four main aspects in a business, namely customers, offerings, infrastructure and financial sustainability which are categorized into 9 blocks that show the company's way of thinking in running a business (Burggräf et al, 2021).…”
Section: Business Model Canvas (Bmc)mentioning
confidence: 99%
“…Their study aimed to identify drivers, and provides a clear understanding of the company’s uniqueness. Other authors have since applied the BMC to digital businesses (Brunner and Wolfartsberger, 2020), biotechnologies (Shimasaki, 2020) and the circular economy (Braun et al, 2021). In this context Braun et al (2021) addresses the issue of how to adapt the business model canvas to a particular case.…”
Section: Literature Reviewmentioning
confidence: 99%