Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists’ Visit Intentions

Ying, Tianyu; Tang, Jingyi; Ye, Shun; Tan, Xiaoyuan; Wei, Wei

doi:10.1177/00472875211047273

Cited by 106 publications

(64 citation statements)

References 80 publications

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“…The findings elucidated that telepresence significantly influences consumers' hedonic performance, utilitarian performance, and behavioural intention. Furthermore, Ying et al (2021) investigated telepresence in the tourism context and confirmed that telepresence embedded in VR commercials evokes the user's intention to visit. However, scarce studies investigated the direct impact of telepresence on consumers' impulse purchases, especially in the live streaming commerce realm.…”

Section: Telepresencementioning

confidence: 80%

Determinants of Consumer Impulse Purchase in Live Streaming Commerce in China: A Conceptual Analysis

Zhu¹,

Vijayan²

2023

IJARBSS

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Live streaming commerce, which combines the features of live streaming and e-commerce, is booming in China. The omnipresence of impulse purchases among live streaming commerce consumers is evident. Due to the adequacy of the literature that has not been extended to consumers' impulse purchases in live streaming commerce; this study develops a conceptual model to investigate the determinants of consumers' impulse purchases in China. Drawing on the Social Impact Theory model, this study examines how para-social interaction, social presence from the perspective of platform, live streamers and other viewers, and telepresence influence consumers' impulse purchases in live streaming commerce platforms in China. This study will aid live streamers and online merchants in their understanding of how to enhance consumer purchasing. Additionally, it serves as a guide for developing a live streaming business in other countries.

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Section: Telepresencementioning

confidence: 80%

Determinants of Consumer Impulse Purchase in Live Streaming Commerce in China: A Conceptual Analysis

Zhu¹,

Vijayan²

2023

IJARBSS

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“…Later, with the development of distance education and social networks, many scholars questioned the media attribute of social presence, believing that users’ perception of the nature of media is more important than the attribute of media itself ( Ming et al, 2021 ). Social telepresence is described as a kind of warm social interaction on the website, that is, the extent to which the media allows users to psychologically perceive the existence of others ( Ying et al, 2022 ). Unlike traditional online shopping, live shopping has the characteristics of high real-time, high interaction and communication synchronization.…”

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure

Dong

Wang²,

Qin³

2023

Front. Psychol.

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Based on the Stimulus-Organism-Response (S-O-R) model, this paper studies the impulsive consumption mechanism of consumers participating in livestreaming e-commerce from the perspectives of information source characteristics and social presence and examines the mediating effect of flow experience and the moderating effect of time pressure. Based on the consumption data of 268 live shoppers, multiple regression analysis and Bootstrap method were used to test the research hypothesis. The empirical results show that the credibility, professionalism, attractiveness, and interactivity of live information sources have significant positive impacts on consumers’ flow experience and impulsive consumption intention. Furthermore, coexistence, communication and emotional presence of social presence have a significant positive impact on consumers’ flow experience and impulsive consumption intention. Flow experience plays part of the mediating role in the process of the characteristics of livestreaming information sources and social presence affecting consumers’ impulsive consumption intention, while time pressure has a positive moderating effect in the relationship between livestreaming information source characteristics and coexistence presence and flow experience. The higher the time pressure, the stronger the promotion of live information source characteristics and coexistence presence on flow experience. This study enriches the research literature on the consumption driving mechanism of livestreaming e-commerce and offers practical enlightenment and reference to improve the effectiveness of livestreaming e-commerce anchors. It is also one of the first studies to apply the theory of flow and social presence to the impulsive consumption intention of livestreaming e-commerce.

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“…Subsequent studies have shown that stimuli to the organism can alter people’s cognition and emotion, which can involuntarily result in changes in behavioral intentions. The stimulus-organism-response (SOR) analytical framework has been applied to various aspects of tourism literature like tourist decision-making behavior ( Slama and Tashchian, 1987 ; Yadav et al, 2021 ; Yang et al, 2022 ), tourists’ consumption behavior ( Ying et al, 2021 ; Huy et al, 2022 ), aesthetics of tourism landscape ( Jani and Han, 2015 ), and tourist experiences ( Ben Haobin et al, 2021 ; Shin and Jeong, 2022 ; Talwar et al, 2022 ), which contributes abundant knowledge to this literature. In association with the literature, the current study develops and tests an extended SOR model to predict potential tourists’ behavior in heritage tourism.…”

Section: Stimuli-organism-response Model and Attitude-behavior-contex...mentioning

confidence: 99%

How do aesthetics and tourist involvement influence cultural identity in heritage tourism? The mediating role of mental experience

Chen²,

Huang³

et al. 2022

Front. Psychol.

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As heritage is the precious treasure of human society, heritage also carries the genes of culture. It is of vital importance to effectively develop heritage tourism resources and explore the mechanisms that influence tourists’ cultural identity. This study has integrated the stimulus-organism-response (SOR) framework with the attitude-behavior-context (ABC) theory to construct a hypothetical model of heritage tourism aesthetics, tourist involvement, mental experience, and cultural identity so as to figure out their relationships. The questionnaires were collected to investigate the impact paths and mechanisms between heritage aesthetics, tourist involvement, mental experience, and cultural identity. The structural equation model was used to examine the relationship between heritage tourism aesthetics, tourist involvement, mental experience, and cultural identity. The main findings include: (1) the positive impact of aesthetics driving mental experience and cultural identity is significant; (2) the impact of tourist involvement on mental experience and cultural identity is also significant; (3) the impact of aesthetics on cultural identity is not significant, but mental experience mediates the relationship between aesthetics and cultural identity in heritage tourism. This study provides a new research framework and perspective for the aesthetics, tourist involvement, mental experience, and cultural identity of tourists in heritage tourism. This study also provides practical implications for government culture sectors to propagandize culture and for heritage destination managers to better manage heritage sites.

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Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists’ Visit Intentions

Cited by 106 publications

References 80 publications

Determinants of Consumer Impulse Purchase in Live Streaming Commerce in China: A Conceptual Analysis

Determinants of Consumer Impulse Purchase in Live Streaming Commerce in China: A Conceptual Analysis

An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure

How do aesthetics and tourist involvement influence cultural identity in heritage tourism? The mediating role of mental experience

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