Virtual tourism atmospheres: The effects of pleasure, arousal, and dominance on the acceptance of virtual tourism

Cheng, Li‐Keng; Huang, Hsien-Long

doi:10.1016/j.jhtm.2022.10.002

Cited by 50 publications

(20 citation statements)

References 77 publications

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“…The existing research on museum technology acceptance is mainly from the technology acceptance model (TAM) (Manis & Choi, 2019), virtual reality hardware acceptance model (VR–HAM) (Manis & Choi, 2019), Unified Theory of Acceptance and Use of Technology (UTAUT) model (Ronaghi & Forouharfar, 2020), hedonic motivation system adoption model (M. J. Kim & Hall, 2019), pleasure–arousal–dominance model (Cheng & Huang, 2022) based on TAM’s extended model theory perspective, but there is a lack of explanation for this behavior from psychological theories such as flow theory and S-O-R framework. This research explored visitors’ VR usage behavior based on these two psychological theories.…”

Section: Discussionmentioning

confidence: 99%

“…Earlier studies were more based on the technology acceptance model proposed by Davis et al (1989), which believed that perceived value factors such as perceived usefulness and perceived usability were the critical factors in determining whether tourists would use VR technology. In recent years, more and more scholars have paid attention to interpersonal travel constraints (Schiopu et al, 2022), interactivity (Yung et al, 2021), perceived substitutability of VR (Schiopu et al, 2022), atmosphere and emotion (Cheng & Huang, 2022), hedonic motivation (M. J. Kim & Hall, 2019) and other external environmental and psychological factors on the intention to use VR.…”

Section: Theoretical Contributionmentioning

confidence: 99%

“…Kim et al, 2016). The second is museum tourists’ psychological and behavioral characteristics, motivation, demand, and satisfaction (Cheng & Huang, 2022; Zhou et al, 2022). The third is the development of museum functions (Zou et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism

Wang

Sun

Zhang

et al. 2023

Journal of Travel Research

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The application of virtual reality (VR) promises unique visitor experiences in museum tourism; however, the underlying characteristics of the experiences still need to be well-researched. This research used world-famous paintings (Vincent van Gogh’ s The Starry Night and Claude Monet’s Water Lilies) as examples, combining flow theory and Stimulus-Organism-Response framework and using the experimental research method. The findings were: (1) the display methods of museum exhibits affected visitors' flow experience and intention to use VR; (2) flow experience had a significant mediating effect in the main effect, and (3) the familiarity with VR had a moderating effect on flow experience’s mediating effect. The findings enriched the research literature on VR usage and display methods in museums, providing a theoretical reference and strategic suggestions for enterprises developing museum exhibits and applying VR technology.

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Section: Discussionmentioning

confidence: 99%

Section: Theoretical Contributionmentioning

confidence: 99%

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Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism

Wang

Sun

Zhang

et al. 2023

Journal of Travel Research

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“…Li et al (2021) select groups of people with virtual tourism experience as subjects and explore the transformation mechanisms between virtual tourism experiences and on-site tourism behavior. The importance of the virtual tourism experience is increasing, which not only provides potential tourists with a digital sensory experience but also enables tourists to feel the destination in advance, which helps them make decisions and affects their willingness to visit on site ( Cheng and Huang, 2022 ). As an important technological tool, digital museuming can be seen as a new counterpart to the willingness to visit museums.…”

Section: Theoretical Background and Research Hypothesismentioning

confidence: 99%

From digital museuming to on-site visiting: The mediation of cultural identity and perceived value

Deng

Zhang

et al. 2023

Front. Psychol.

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IntroductionMuseums use digital resources to provide online services to the public, and a “digital museuming” boom has started. The mechanism of online museum visiting and its impact on willingness to visit on site has become an important issue of widespread concern. Therefore, based on the theory of presence and cognitive-emotional-behavioral theory, this paper introduces perceived value and cultural identity as mediating variables to explore the influence of the digital museuming experience on the willingness to visit on site from the audience’s perspective.MethodQuestionnaires were distributed, using the snowball sampling method, and 429 valid questionnaires were returned.ResultsThe empirical test presents the following results: (1) virtual reality technology multi-dimensionally expands the digital museuming experience; (2) immersion, interaction and available experience promote willingness to visit on-site; (3) hedonic experience in the process of digital museuming cannot be ignored; and (4) perceived value and cultural identity play a mediating role.DiscussionUser experience of visiting virtual museums, perceived value and cultural identity influence user willingness to visit museums in the field, but perceived value does not enhance the user’s cultural identity, maybe due to the inability of the online experience to increase the depth of the experience.

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“…Virtual tourism is usually presented in the form of a virtual tour that technology places the user in the picture and allows the user to increase situational awareness and significantly increase viewing, capturing and analyzing virtual data (Chen et al, 2021;Kim et al, 2020;Verma et al, 2022). Virtual tour itself is usually used to give the experience of "having been" somewhere just by looking at the monitor screen (Cheng & Huang, 2022;Wei et al, 2023). Presentation of virtual tours can be done by utilizing images, photos or videos, besides that you can also use 3-dimensional models (Abbasi et al, 2023;Li et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Investigation of people familiarity towards virtual tourism as an alternative to travel

Riesa

Haries

2022

Econ. Bus. Account. Soc. Rev

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The COVID-19 pandemic has brought the development of the tourism industry to a very low point. With social restrictions, people are expected not to travel in advance and can keep their distance. This research aims to further deepen public understanding regarding virtual tourism and its use in the city of Padang during the lockdown at various tourist objects. This research found that the government introduced virtual tourism as an alternative amid distance restrictions, because tourist can enjoy the tourism object without having to be physically present. The availability of many media that can be used as tools in displaying virtual tourism. This research provides suggestions so that the relevant government can provide socialization to the community so that virtual tourism can be used as an alternative to traveling during the COVID-19 pandemic.

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Virtual tourism atmospheres: The effects of pleasure, arousal, and dominance on the acceptance of virtual tourism

Cited by 50 publications

References 77 publications

Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism

Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism

From digital museuming to on-site visiting: The mediation of cultural identity and perceived value

Investigation of people familiarity towards virtual tourism as an alternative to travel

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