Key words Reflexive Banach space, weakly continuous duality mapping, uniformly Gâteaux differentiable norm, sunny non-expansive retraction MSC (2000) 47H05, 47H10, 47H17Let E be a real reflexive Banach space having a weakly continuous duality mapping Jϕ with a gauge function ϕ, and let K be a nonempty closed convex subset of E. Suppose that T is a non-expansive mapping from K into itself such that F (T ) = ∅. For an arbitrary initial value x0 ∈ K and fixed anchor u ∈ K, define iteratively a sequence {xn} as follows:where {αn}, {βn}, {γn} ⊂ (0, 1) satisfies αn + βn + γn = 1, (C1) limn→∞ αn = 0, (C2) È ∞ n=1 αn = ∞ and (B) 0 < lim infn→∞ βn ≤ lim sup n→∞ βn < 1. We prove that {xn} converges strongly to P u as n → ∞, where P is the unique sunny non-expansive retraction of K onto F (T ). We also prove that the same conclusions still hold in a uniformly convex Banach space with a uniformly Gâteaux differentiable norm or in a uniformly smooth Banach space. Our results extend and improve the corresponding ones by C. E. Chidume and C. O. Chidume [Iterative approximation of fixed points of non-expansive mappings, J. Math. Anal. Appl. 318, 288-295 (2006)], and develop and complement Theorem 1 of T. H. Kim and H. K. Xu [Strong convergence of modified Mann iterations, Nonlinear Anal. 61, 51-60 (2005)].