“…In such a way, we have a clear control of the most general transverse incompressible isotropic viscoelastic model of differential type linear in the second-order tensor D. The restriction on the hyperelastic part of the stress tensor that we assume for the sake of the simplicity has no impact on our results. Of course, this study can be extended to more complicated symmetries, as those in Gilormini and Chinesta [13], and for measurements of the arising constitutive parameters, as, e.g., those discuss in Grillo et al [14].…”