Višekriterijumski izbor dobavljača primenom AHP metodologije i softverskog paketa Expert Choise

Stojanovic, M.; Popovic, Predrag L.; Milovanović, Željko

doi:10.15308/sinteza-2017-400-408

Cited by 1 publication

(1 citation statement)

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“…The evaluation of the relevant weights of the obtained answers was performed based on Saaty's nine-point scale. The mentioned scale is insensitive to small changes in the expression of preferences by decision-makers, which indirectly enables good compensation of uncertainty that is often present in the process of assessing importance in pairs (Milovanović and Stojanović, 2016). Primary data collected by the structured questionnaire were sorted originally in Microsoft Office Excel.…”

Section: Methodsmentioning

confidence: 99%

The Ahp Quantification of Student Population Attitudes in Wine Purchasing

JALIC¹,

OSTOJIC²,

VASKO³

2022

AgricultForest

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This paper aims to apply the methodology of the Analytical Hierarchy Process (AHP) to prioritize factors and their weighting influence on the attitudes of respondents in wine purchasing decision making. The research was conducted online using the Google forms platform. Primary data were collected from 150 students at the University of Banja Luka during a COVID-19 lock-down in the Republic of Srpska and Bosnia and Herzegovina in April 2020. Based on the collected responses in Microsoft Excel, the significant rates of the measured purchase factor were calculated. The obtained rates were used as an input variable for the Expert Choice program in which the process of determining the weight influence of attitudes on buying wine was applied. The reasoning process in this paper is based on the fuzzy method in the MATLAB R2016a program which gives a precise answer to the question of how important a given factor is when buying wine. Based on the fuzzy output, it can be concluded that wine quality factors influence the purchase decision by more than 90%. Market factors have a weighting influence on the purchase decision of less than 10%. In terms of wine quality, the most important factor is the taste of the wine, and in terms of market factors, the price.

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Section: Methodsmentioning

confidence: 99%