Vision & Mission, Organizational Performance and Corporate Image on Consumer Goods Company

Abstract

This study will analyze the relationship between mission statements and performance and with the Corporate Image. The results show that consumer goods company have a weighted value of ≥ 4 (four); that means above the average in meeting the criteria and components of a good vision and mission. That there is a strong enough positive correlation between vision mission and organizational performance. There is a fairly strong correlation between vision mission and corporate image. There is a strong positive correlation between organizational performance and corporate image, but the correlation is not significant enough to describe the relationship between organizational performance and corporate image.