This study seeks to evaluate customer perceived value in housing in order to increase the construction of housing value from the consumer’s point of view. A total of 240 houseowners in the middle to upper housings in Medan city, Indonesia, participated in this study. The data analysis used in this study is the Partial Least Square (PLS) approach. The results indicate that the perception of consumer value is strongly influenced by the economic value of the housing and the location function of the housing. Housing offered should be able to meet the needs of consumers and has the good mobility and accessibility. The emphasis that needs to be put in encouraging the perception of consumer value is the ability of the product in general, namely housing units in answering the needs of consumers.

Every company needs an understanding of organizational design to achieve a sustainable competitive advantage. Thus, researching organizational architecture, burnout, and efficiency is important to increase organizational performance, design organizational structures, and maintain a low level of burnout. The findings indicated that respondents had a mostly favorable opinion of organizational architecture, while nurses registered low levels of burnout and high levels of efficiency social assistance questionnaire. and a documentation analysis was used to gather evidence. Study of paths using the Partial Least Squares algorithm The smart PLS method was used to analyze the data in this thesis. (PLS). The findings indicated that respondents had a mostly favorable opinion of organizational architecture, while nurses registered low levels of burnout and high levels of efficiency. In this analysis, the organizational architecture of health care organizations is mechanistic. This is described as a high level of formalization and centralization, and a lack of planning or work experience, among other characteristics. The results showed that organizational design affected burnout. Organizational design affects performance. Organizational design and burnout affect performance.

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House is a basic need for human beings. Many developers prepare ready-to-livein houses for the community. Selection of each individual on his dream house or residence is a personal need and preference. The developer prepares the housing in fulfilling individual's preferences and needs. However, there are few developers who want to conduct customer surveys on preferences and expectations regarding the housing that has been bought when it can be a learning experience in the next housing development. This study is aimed to evaluate location factors in consideration of elite residence buyers in the city of Medan in aspects of accessibility, mobility, amenities, and environments. A total of 120 residence owners were randomly selected and participated in the study. The ranking scale and second order analysis are used to measure the importance of the location aspect from the buyer's point of view. The results indicate that the buyer of elite residence in Medan city is very concerned about the location aspect, especially the location that is free from flood and safe from crime. Housing accessibility also needs to be considered in selecting locations and developing housing in Medan city. Mobility is perceived as the least important factor in purchasing decisions due to the mobility of owners can be accommodated through good accessibility.

This study will analyze the relationship between mission statements and performance and with the Corporate Image. The results show that consumer goods company have a weighted value of ≥ 4 (four); that means above the average in meeting the criteria and components of a good vision and mission. That there is a strong enough positive correlation between vision mission and organizational performance. There is a fairly strong correlation between vision mission and corporate image. There is a strong positive correlation between organizational performance and corporate image, but the correlation is not significant enough to describe the relationship between organizational performance and corporate image.