Visit, Revisit, or Stay Longer? A Case of Emerging Tourism Destination

Adruce, Shahren Ahmad Zaidi; Ting, Hiram; Puah, Chin Hong; Lim, Tze‐Yin; Kichin, Sherrymina

doi:10.14707/ajbr.210110

Cited by 4 publications

(5 citation statements)

References 28 publications

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“…Relaxation, learning and entertainment positively influence young adults’ perspectives towards community-based homestays in rural areas in Malaysia. The result of relaxation is consistent with studies by Adruce et al (2021) and Lwoga and Maturo (2020), where relaxation, learning and entertainment explained the tourists’ willingness to travel to rural locations.…”

Section: Discussionsupporting

confidence: 90%

“…Relaxation is a common factor that has been used as a motivator in several tourism studies (Adruce et al, 2021;Eus ebio et al, 2017). Park and Yoon (2009) discovered a significant relationship between relaxation and motivation to engage in rural tourism in Asia, as well as in a study in Southern Africa study (Vuuren and Slabbert, 2011).…”

Section: Push and Pull Motivationmentioning

confidence: 99%

“…The desire to view, experience and explore the unknown inspires people to travel and explore new places (Pike, 2020; Venkatesh, 2006). Previous research has shown that motivation to travel directly influences tourists’ decisions (Adruce et al , 2021; George, 2008). The push and pull theory describes that intrinsic and extrinsic factors influences might affect a person’s intention to engage in particular tourist activities (Lwoga and Maturo, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

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Young adult tourists’ intentions to visit rural community-based homestays

Lim,

Leong,

Lim

et al. 2023

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Purpose This study aims to investigate the factors affecting the intention to visit community-based homestays among young adults in a developing country during the pandemic by incorporating the mediation effect of perceived values and moderation effects of safety and health concerns. Design/methodology/approach Data from young adults were gathered via a self-administered questionnaire, and 268 sets of surveys were analysed using partial least squares structural equation modelling. Findings The perceived value of community-based homestays among young adults is positively affected by relaxation, learning and entertainment. Perceived value also mediates the relationship between each of the three said motivational push factors and the intention to visit a community-based homestay. The relationship between perceived value and intention to visit community-based homestays among young adults is unaffected by safety and health concerns. Research limitations/implications The analysis reveals that relaxation, learning and entertainment are key drivers of intentions to visit rural community-based homestays and that perceived value mediates links between them. Practical implications This study benefits the tourism authorities and marketers by enabling them to promote community-based homestays in the country among the young adult market. Originality/value This study contributes to the literature by using the motivation theory and model of goal-oriented behaviour to investigate the moderating effects of health and safety concerns on young adults visiting intention. Young adults’ perceived value was also examined to study its mediating effects on visiting intention.

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Section: Discussionsupporting

confidence: 90%

Section: Push and Pull Motivationmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Young adult tourists’ intentions to visit rural community-based homestays

Lim,

Leong,

Lim

et al. 2023

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“…Codes and categories have been developed through three stages of coding evaluation. The final coding stage involves the formation of themes and properties and is supported by team coding and member checking (Adruce et al, 2021;Saldana, 2021). Quirkos data analysis software was utilized in sorting and managing the codes and themes that surfaced from the textual data (See Figures 1.0 and 2.0).…”

Section: Discussionmentioning

confidence: 99%

Key Success Factors, Marketing Opportunities and Challenges: A Case Study of Bonco Virgin Coconut Oil

Ing¹,

Chan²,

Lim³

et al. 2022

JABM

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This study centers on the sustainability of the VCO (Virgin Coconut Oil) enterprise macroenvironment and the marketing strategy reactions of consumers amidst the backdrop e of East Malaysia. To better illustrate the marketing complexities of the VCO enterprise, the study examines a small and medium VCO operator, Bonco VCO, and looks at its main elements for success and the chances and trials it faces in terms of marketing. The study adopted a qualitative approach and employed in-depth interviews to elicit information from VCO operators and customers. The results impart invaluable means of recognizing favorable circumstances as well as difficulties for marketing. The findings addressed several key success factors such as involvement with the community projects, operator characteristics, customers’ concern about product quality and availability, and packaging size. Opportunities and challenges were identified, in which issues such as perceived price value, promotional, and new product development should be the focus for the VCO operators.

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“…In tourism, escape is referred to as an activity that enables guests to become fully immersed in the surroundings while letting go of daily stress (Buonincontri et al, 2017). It is one of the motivators for people to relax and temporarily get rid of the stress of daily activities (Adruce et al, 2021). It was mentioned that escaping or getting away to the natural environment is considered the most important motivation for ecotourists (Adam et al, 2019).…”

Section: Escapementioning

confidence: 99%

To Visit and Preserve an Ecotourism Destination? The Moderating Effect of the Sense of Responsibility

2023

JRTM

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Tourists' intention to visit a local destination and the awareness of preservation is one of the key factors that lead to sustainability. The engagement of tourists in ecotourism enables them to demonstrate a sense of responsibility in contributing to the development and preservation of a destination while having their vacation. The current study employed the Model of Goal-Oriented Behaviour (MGB) to predict tourist attitudes and sense of responsibility as a moderator to examine the relationship between personal behaviour intention. Questionnaire was utilised to collect responses from 200 respondents. Structural equation modeling was used to examine the proposed research model. The findings indicated that escape, hedonic and social interaction significantly influenced tourists' attitudes toward ecotourism sites, and the sense of responsibility has moderated the relationships between the visitors' intention to visit and preserve ecotourism destinations. The findings also stated that tourists' intention to visit ecotourism sites was least significantly influenced by their attitudes, despite their attitudes to preserve ecotourism sites. The study is one of the few to investigate factors affecting the attitude of tourists in the context of ecotourism and utilised social responsibilities as moderators to study the intention to visit and to preserve. It provides new insight to the government sectors, communities, and other stakeholders regarding the motivations influencing the tourist intention to visit and preserve.

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Visit, Revisit, or Stay Longer? A Case of Emerging Tourism Destination

Cited by 4 publications

References 28 publications

Young adult tourists’ intentions to visit rural community-based homestays

Young adult tourists’ intentions to visit rural community-based homestays

Key Success Factors, Marketing Opportunities and Challenges: A Case Study of Bonco Virgin Coconut Oil

To Visit and Preserve an Ecotourism Destination? The Moderating Effect of the Sense of Responsibility

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